Jun 26

“Did you see that game last night?”

“How about all this rain we’ve been getting?”

“That’s a nice bowling trophy. I love bowling!”

Ever use one of those questions? Thought so. Who are you kidding with that crap? In the words of Jeffrey Gitomer, “All things being equal, people buy from friends. All things NOT being equal, people buy from friends.”

If people buy from people they like, one of your first goals should be to get your prospects to like you.

For a salesperson, this can be tough. People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

Point being, if you want to successfully establish rapport with your prospects, you’ll have to do it quickly, before they get the chance to assume you’re just like every other salesperson. Fortunately, there are 5 keys to help you get this friendship off to a quick start!

1. RelaxHave Fun!

It is your job to create an environment that is conducive to buying. Pointless, scripted, ice-breaking questions only create a cold selling environment. So relax and have a little bit of fun!

As soon as you meet your prospective customer, you will be evaluated. That evaluation will be determined not just by how you feel, but also how you make your prospect feel. The only way to put your prospect at ease is to be at ease yourself. If you’re uptight and contrived, your prospect will remain guarded and cold. If you are having fun, chances are your prospect will, too!

After all, people buy from people, and your job as a professional communicator (a.k.a. salesperson) is to make your customer comfortable enough to grab a Coke from your refrigerator.

2. Lighten Up, Laugh It Up

Nothing is more powerful than humor when it comes to building rapport quickly with your customer. Laughter is the spark that ignites interest and cordiality between you and your prospect; it’s hard to laugh with a person and not feel comfortable around them.

Some salespeople take their job too seriously, and are so focused on the sale that they forget to think about the customer. So, lighten up! If you make them laugh, they may buy from you!

3. Get to the Point

You got them on the phone, you secured an appointment, and you got them in your store now get to the point! State your objective and why they should care. Be careful not to use clich

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Jun 13

Does your roommate advertisement jump out of the page and catch your reader’s attention? If you feel your advertisement doesn’t capture the imagination of potential roommates, these tips can help you. The key is to design an advertisement that’s a balance between letting people know what kind of roommate is right for you while showing potential roommates why you would be their perfect roommate.

You can attract the right people by including 5 key ingredients in your advertisement. These ingredients let you write a free flowing concise advertisement where the reader can decide straight away if it’s a good idea to contact you. Together with a positive tone, your advertisement will stand out and be remembered even after your potential roommate has read many advertisements.

The length of your advertisement also plays a vital role in finding the right roommate. You will need to decide how much space you wish to dedicate to each ingredient without your advertisement becoming too brief or long-winded. The easiest ways to find the right length is by trial and error or asking for a second opinion.

So, what are the 5 key ingredients to include in your advertisement? Let’s take a look and find out more about each one.

1. Rent and Bond/Security Deposit

Clearly stating the rent per week, any additional expenses and if a bond/security deposit needs to be paid lets people decide if they can afford to live with you as a roommate. Ideally, your advertisement should mention if the rent already includes expenses or whether they’re extra.

2. Residence and Location

In your advertisement you should mention the suburb/town and the type of dwelling you are living in. For readers to get a better picture you should include a brief description of amenities such as the number of bedrooms. You may also wish to list benefits such as cable TV, internet connection or scenic views.

3. Roommates

You should mention the number of roommates that live in your household. It lets potential roommates know how many people they would be living with and whether it’s suitable for them. This screens out any people who would like to live in a smaller or larger household.

4. Roommate Ingredients

Your advertisement should state the top 2-3 traits you are looking for in a roommate, for example, an outgoing female who is a non-smoker. Listing these traits can act as a screening process and indicates to potential roommates what kind of roommate is right for you.

5. Local Amenities

It’s important to list local amenities such as local shops, Cafes or transport. This will attract people to your advertisement, as these benefits are often a determining factor when looking for a roommate. A good example are students who may wish to live near public transport and close to College.

These ingredients let you create an informative advertisement where potential roommates can learn about your household while finding out which kind of roommate is right for you. Just remember, by simply adding each essential ingredient to your roommate advertisement, you too, can capture the eye of your perfect roommate.

Good Luck and Happy Roommate Hunting!

Enid Steiner is a Director of Flatwithme.com.au, an Australian online roommate service. Flatwithme.com.au lets people find their perfect roommate and provides helpful share accommodation tips, hints and advice.

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May 31

More and more webmasters out there are utilizing Google’s Adsense program to maximize their earnings off of their website through targeted advertisements geared towards their viewers in a certain niche.

Many websites earn very little monthly income through their Adsense campaign. Most sites do not even make over $5 a month! Sure, there are several ways that webmasters can optimize their Adsense ads on their site to achieve a higher click through rate (CTR), but I’m not going to explain that topic in this article. If you want to learn more about that, read my signature at the bottom of this article. Instead, I’m going to focus on two other factors; traffic and content.

First lets begin with traffic. Every website, not a few, not some, but EVERY website on the Internet needs traffic to make money. How much traffic? Well, technically, someone could make some money off of 100 visitors a day, but what good does 100 visitors a day do you when it comes to generating money through your Google Adsense ads? Probably not too good. Take for instance the following example:

Let’s say your website is receiving 100 visitors a day (many websites dont even reach this amount) and the average amount you get paid per click is 10 cents with a CTR of 5% (which isn’t too bad). This means that 5 visitors are clicking your ads each day earning you a total of 50 cents a day. That’s about $15 a month. If all you’re looking for is to cover web hosting costs, then you probably achieved the amount of money you need based upon these results. But hopefully you want more money! After all, this article is not about breaking even. It’s about making the most out of your website’s earning potential.

OK, now let’s say your goal (which is a reasonable goal for starting out) is to make $60 a month. I know it doesn’t seem like much, but if you apply the principles I’m about to tell you, you can easily double this amount each month. In order to meet this goal you would need at least 400 visitors a day at the same 5% CTR and average 10 cent earning per click.

How do we achieve this 400 visitor a day traffic goal? There are a number of ways:

1. SEO (Search Engine Optimization) – Drive more traffic to your site by ranking high in the search engines. You can learn more about SEO at www.realmoneyreviews.com/directory/seo-1.htm . This can take a lot of time and effort so be patient.

2. PPC (Pay Per Click) Advertising – If the only revenue from you site is from Adsense, I recommend against this option, but if you’re selling a product or service, this could be a worth while option for you. For more information on PPC Advertising (as well as Adsense information) visit www.realmoneyreviews.com/directory/pay-per-click-advertising-1.htm .

3. Writing Articles – Writing articles is a great way to attract visitors to your site as well as helping in SEO. When you write articles for other article directories and sites, you get to place your link at the bottom of your article. If you submit to an article directory, other webmasters can pick up your article and place it on their webpage under the terms that your link remains in the article. Write articles on subjects that your target market would most likely be interested in.

4. Post in Forums – Post in forums that deal with the same target market as your site. Add a link in your forum signature to your site. If someone has a question and your website has the answer, tell them and a lot of other viewers about your website.

5. Link exchanges – Try to exchange links with as many other sites related to yours as you can. This not only helps in SEO but can give you a few extra visitors as well.

Those are just a few ways to drive more traffic to your site. If you utilize those methods above, you can easily bring 400 visitors to your site a day.

The other way to make more money through your Adsense site deals with content. Content is king on the Internet. If your site offers nothing but bull, dont expect to be successful. People want to read real valuable content. This goes back to traffic as well. If you offer good content (and a lot of it) to your visitors, they will want to return in the future. Article directories are a great way to find new content to add to your site.

What else can good content do for your Adsense revenue? If you offer well written content on your site, Google will be able to display ads on your site most relevant to the content you provide. More relevant ads mean more clicks for you!

And if your website deals with a niche that isn’t too common or popular, think about changing niche markets. Advertisers for low volume niche markets do not pay much for their ads. You want to target a niche in which advertisers pay a fair amount of money for their ads to be displayed on your website.

Darin Kleb is the owner of http://www.realmoneyreviews.com, a site offering articles and information targeted to teach people how to make money online.

Visit his website to learn how to make money on the internet. Sign up for his free online newsletter and receive “Adsense Revenue Exposed”, a $37 value, free.

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May 18

I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise?

Remember the one who advertises the most, makes the most money.

Think of advertising like going fishing:
1. You need good equipment(website, products to sell)
2. The best bait (ads, sales letter, advertising)
3. Know where the fish are biting (target the right prospects, every where)
4. Patience (relax and wait for a bite. Then reel them in)

The ABC’s of successful advertising:
A. Advertise
B. Business
C. Continuously

Advertising is the very heart beat of your business. No matter what business you’re in, doctor, lawyer, babysitter, painter, internet entrepreneur, etc. Why are some businesses so successful? Is it their products? Maybe, but I don’t think so. The main reason is not their products, it’s their advertising.

I’m here to tell you. Advertising is the key to your success. Stop or slow down on advertising and your business will soon die. I guarantee!

You have to be dedicated to advertising 90% of the time and the other 10% should be used to find other products to sell, or creating better ads or sales letters.

Have you ever stop to think about all the advertising around you every single day?
Pick up anything around you right now, and you will see the brand name or logo of the company on it. Any thing from remote controls, magazines, toys, ink pens, pencils, clocks, etc. Hey, what about your vehicle you drive, see the advertisement, Chevrolet, Ford, Toyota, etc. Tires have Goodyear, Firestone, and so on. Coffee, tea, bread, milk, bottled water, etc.

What about driving down the highway? Billboards, store fronts, semi trucks (company name on side of them.) Ups, FedEx, Cex, Pam, J. B. hunt, etc.. What about tv, radio, the internet… Lets face it advertising is powerful and the way to your success.

Now, I’m going to knock you for a loop.. Did any of these advertisement have a single prospect in mind? No, they flashed their message before everyone… Why, because like fishing you just don’t know which fish is hungry and will bite at any given moment… So you always have to be prepared for a bite from the strangest places…

Which leads us to the reason I wrote this article.

What are the best places to advertise? Everywhere online, offline. Make up some flyers, index cards, business cards. And place them at laundry matts, bulletin boards at the super market. In magazines while you wait at the doctors office, dentist office. Be creative.

Should you use free or paid advertising? Use both at all times. When you can’t afford to pay for any more ad postings, start placing free ads.

Hey, did you ever think about exit signs along the highway. Those signs are a sort of advertising. They are advertising the most popular exit. Which one is the most popular exit you ask? It’s the one your looking for to get off the highway.

Now, I know this may sound off the wall, but I don’t think so. Even nature itself advertises. Yes, it’s true. Say you are driving down a road and see a beautiful sunset.. And you say I would like to have a picture of a sunset hanging on my wall… What about pets nature gave us. Say you see a certain breed of cat, and you say I want a cat just like that one. What about dogs, You see a collie and you say man I would love to have a collie.. What about trees, You see a beautiful pecan tree and you go and buy one and have it planted in your back yard.. See what I’m trying to say here, advertising is every where.. You can’t escape it.. If you tried you would only run into another one. So, you also should be advertising every where you can.

Hey, check your cell phone. What brand is it? You might be that company’s sales person and not even know it. How? By word of mouth. Say someone says to you, Wow, I really like the look of your phone, it looks cool. What kind is it, and you tell them. And now that person goes out and buys a phone just like yours. See what happened. You advertised that companies brand of phone by word of mouth.. And that company just got free advertising…

See how important advertising is. It’s like a river flowing free.. Until someone builds a dam and stops its flow.. How can we stop our cash flowing in, from our business? By stop advertising (we just built a dam.) And our river will dry up…(cash flow.)I can say from experience. If you follow this advise I’m offering you here, you will in time become successful.. Just wait and see. Don’t be a quieter, be a doer.. Stay focused and advertise everywhere…

Now here is another example: Say you are going on a trip to see someone Or vacation. Make sure you take your flyers, index cards, and business cards along with you…
Leave them in all kinds of places. Leave one on the table with the tip… How about placing business cards in the envelopes when you pay your bills.

Don’t just place 100 ads and say your done. You are never done placing ads. This is the life line of your business, your success depends upon it.

My moto is: The one who advertises the most, makes the most money.

When I can’t sleep. I get up and start placing ads. I look at it this way. If I get up only to watch TV, I’m spending money. But if I place ads I’m making money. I guess you can tell I’m so focused on advertising I even carry a small recorder with me at all times. This way if I think of a new title for a sales letter or ad. I just record it and come back to it later and write the ad. This works great for those with busy schedules. You have to be an aggressive advertiser to become successful at your business.

Tip for today: Start searching the web for new places to advertise. New ones pop up every day.
I even give my customers a free gift for just letting me know where they seen my ad…

Copyrighted 2006 John Arrington. Reprint rights granted to all so long as this article and by-line are reprinted intact and all links made live.

About the Author:

John Arrington has been in the marketing business since 1995. John is dedicated to helping others to become successful at their business.
You may visit his website at: http://sunsetpixels.com/
or contact him at: sunsetpixels@yahoo.com

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May 13

Charity avails so much as the old adage goes.

Most of us like to help others and you don’t have to go too far out of your way to give. In some cases, you need only walk right out your back door.

Charity is one of the best ways to advertise your business in a low-cost way. All you have to do is give and expect nothing in return.

But be very selective in the charity you give to. Be sure the charity is a bona fide charity with the proper legal paperwork that gives it a charitable distinction. Also, try to find one with a longstanding reputation.

Most charities will list their sponsors and donors in their newsletter or make mention in some other way that provides a public benefit. Ask charities that you consider giving to if they recognize people who donate goods and services.

A monetary gift is nice but you can get the same benefits by providing your business services for free. If you are a persuasive salesman and able to get people to let loose of their hard-earned cash, you could volunteer to be a fundraiser. A writer? Write copy for the charity’s brochure. Are you good with your hands? Offer to fix something when it breaks.

Depending on the size of your business, you may want to give to a small charity. It is best to give to a charity that is relatively the same size as your company. If you are a small mom & pop shop you won’t get a lot of benefit by giving $100 to a multi-national charity. The large corporations will overshadow you with their huge gifts. But if it is a cause you really believe in, then by all means, give what you can.

But if you want recognition for your business, you are better off giving to a local charity or a smaller charity that lists its small business donors on its web site and newsletter. Consider the level of charitable donation very seriously. It may be to your benefit to be one of the highest givers, or you may opt to go in at the lowest rung on the donation ladder. How do you decide?

Consider this: How many other donors are there at your level? If there are only one or two then you will stand out more. Also, is the cause related to your industry in some way? Maybe you’ll want to give more. Are you a local business that caters to local customers? Give to a local charity. Are you an Internet company that does business worldwide? Then, maybe you should consider a charity with a worldwide scope.

The decision is yours but be selective about your charitable contributions. Put your charitable limits in your annual budget and stick to them like mud on a boy.

Also, don’t be afraid to volunteer your time. Most charities, particularly local ones, are in dire need of helpers. And you never know who you are going to meet.

Allen Taylor is an award-winning journalist, freelance writer and copywriter. He specializes in world-class marketing for small businesses. For more information about how to make your business shine visit http://www.taylor-and-associates.com.
Be sure to check out Allen’s ghostwriting services and sign up for the free e-mail newsletter.

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May 05

Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the “Information Super Highway,” is your ticket to generating free leads and sales.

As with any other medium, there is a correct way and an incorrect way to advertise online. One correct way is to post your message to various newsgroups that welcome advertising. If you dig around, I’m sure you’ll find a couple of newsgroups that fit this description. Posting your ad to these newsgroups is a good way to start your advertising campaign because they are seen by millions and it didn’t cost you a dime. Your ad will last for about two weeks and then you will need to repost your ad. Keep track of your ad response and focus your efforts on the ads that bring you the best results.

Another source of free advertising is publishing articles that others can reprint freely. People such as webmasters and e-zine publishers are always in need of fresh content. Write about something you are interested in. If you have a certain area of expertise, write an article about that. Place a resource box at the end of your article with all of your pertinent contact information. Don’t attempt to sell your product here. Do that when you get contacted for more information.

One more source of free advertising is ezines. Some ezines allow their subscribers to advertise for free. Different ezines have different rules regarding their advertising. There are a lot of directories online that list ezines that offer free advertising. Just go to any search engine and type in ezines and you should find a considerable amount of ezines listed.

You can also create what is known as a signature file. A signature file is a footer that goes at the bottom of any email that you send out. Your signature file contains information such as your company name, email address, and website. You should also include a short sales message in your signature file.

Now that you know the correct ways to advertise for free online, here are a few incorrect things to do when advertising online. Don’t be tempted to post ads in any newsgroup that you see. Follow their posting rules to the letter. If they say NO ADVERTISING, don’t advertise. This is a good way for you to get thrown out of the group. Additionally, don’t write articles that serve as sales letters. Editors will spot this rather quickly and they will not publish your article. There are many places to advertise for free online. If you utilize them, you will be well on your way to building your business online.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

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Apr 24

You may use this article for reprint if it
remains unaltered and includes the author
information and resource box. – Isaiah Hull

Harvesting Leads from Yahoo Groups

If you own an internet business or you’re involved in an
affliate program and you’re having trouble getting traffic
to your website or gateway, consider Yahoo Groups as an
option to expand your visibility. You can sign up for
dozens of these groups tonight–some which have subscriber
bases of over 10,000 people–and then submit your ad to
them immediately.

Before you begin, you’ll need to determine what approach
you’re going to take for this. There are two ways to
generate traffic through Yahoo Groups: 1) by submitting
your ad to groups that are specifically looking for ADS;
or 2) by providing a free service, such as a business
advice article, a free ebook, or anything else you can
think of that might help someone in you shoes – and then
adding your resource box at the bottom, giving a link to
your website or product. I personally would suggest doing
both if you want to get the best results. There aren’t that
many groups that allow shameless promotions – and the ones
that do are generally saturated with them.

Your next step is to get a text-editor/writing program
that allows you to format your documents by characters-per-line
(I would suggest getting the free trial version of textpad- http://www.textpad.com).
Once you have this text-editor setup, type or copy-and-
paste your ad, article, or whatever else you’re going to
use into the text-editor and then format it for 55
characters-per-line (most submission forms require you
to use 55-60 characters-per-line; if you do not, they’ll
reject your submission out-right).

Once you have done this, you’ll want to sign up for a
Yahoo email account if you do not have one already. This
is free and you can do it easily by going to Yahoo.com
and filling in your information.

Next you’ll want to head to http://groups.yahoo.com ,
where you’ll find a directory of Yahoo Groups. You will
want to find groups that coincide with whatever product
or service you are selling. For instance, I sell marketing
and business-building tools. When I go to Yahoo Groups, I
go to Business & Finance and then to Marketing.

You should have a pretty good selection for whatever you
plan to market. There are hundreds of groups and–as I
mentioned earlier–some of them have over 10,000 members
currently. Sign up for as many of these groups as possible.

Just click on the group. Click to sign up – and then fill
in your information. Make sure you have all of the boxes
filled in and then submit the form. For most of the groups,
you will receive an email in your inbox immediately. Others
will take a few days.

Your next step is to read all of the new emails in your
inbox. Check out the rules list for all of the new groups
you just signed up for. Make sure your article, service,
or whatever you’re posting conforms to all of the rules.
Now go back to your groups. You should see a list of
groups you’re in with “Post” next to the group name.
Begin posting it to each individual group, making sure
you follow the rules. Also make sure it includes your
resource box.

Now you wait. The submission process can take a while.
Most posts have to be manually reviewed by group
editors/moderators, while others will go up immediately.
Sometimes you’ll receive a letter from the editor, saying
whether it was posted or rejected and sometimes you wont.
Once you start receving the submission responses, that
means people can now read your article or ad.

Congratulations – you just advertised to an ENORMOUS
group of targeted potential leads for no cost whatsoever.

Now sit back, relax, and watch the hits accumulate on
your website.

Isaiah Hull publishes Work At Home Right Now, a fresh and
informative newsletter about making money on the internet
and using proven methods to increase your site’s traffic
and profitability. If you’re looking for time-saving and
money-saving tools, as well as honest business advice,
come by and subscribe at http://www.workathomerightnow.net

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Apr 22

The average employee corresponds to other companies via e-mail over ten times a day

Ten times a day is a rather frequently, especially when you look at it over the span of the whole company. Even a small company with 5 people, you are sending out fifty e-mails a day.

Now consider turning your email into a subtle marketing campaign. That is fifty potential advertisements a day, possibly more. Even if you are responding back and forth with the same people, each time they see the advertisement they are more likely to be interested. Think about how many times you see the same commercial on TV before you buy a product/service/etc.

So now the question is what can you do to turn your email into a marketing campaign.

The best way to go about it is to be as subtle as possible. People are very sensitive to spam now days, and if you make an e-mail full of images and HTML they are likely to be turned off quickly.

My best recommendation is to use your signature, insert links to pages of your site where you have affiliate links, services, products, etc for sale. That way every time they read your e-mail they are likely to see them.

However – this is not a new idea, and you may already be doing this. There is a twist, and that is how you are labeling your links and additional text that you can put with it.

Instead of just putting “Joes Plumbing” and linking it to your website, think of some aspect of your website that would interest people into going. Change the link to “Why pay a plumber to do a five minute job?” and link to your page where you have some basic how-to’s.

Further, you can add additional text to help increase the interest of every person who reads your e-mail. Every week put a different quote in the signature below your link, taken from an interesting part of your website.

For example –

Why pay a plumber to do a five minute job?

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Apr 09

Making Money From Your Web Site

You’ve created a great site with lots of great content and you have chosen your web host. So big question what’s next? Unless you are especially altruistic (and if you search the web, you’ll be surprised to see just how many people are), you’ll probably want to make some money out of your efforts. But how do you turn this stream of dots on a screen into a revenue stream? Here are a few pragmatic tips that might help basic steps that will get you started and (hopefully) start you thinking.

How will people find my site?

Before you can make money from your site, people have to visit it – it’s as simple as that. Your first job then is to get people to visit your site. It doesn’t matter whether you have the best site in the world, if people can’t find it you are never going to get any visitors. Getting your site known means using search engines, and to get you started, that means submitting to a few of the key engines, particularly Google.

Luckily, there are a number of free web sites that help people to submit sites to search engines. The one I use is Addme.com. This has a very simple interface which guides you through submitting to a number of engines including Subjex, Alexa, Scrub The Web, FAST Search AllTheWeb, LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, ExactSeek, and EntireWeb. Most importantly, Addme.com gets you into Google. You might want to supplement this with a registration to MSN and Yahoo! (outside Google two of the biggest players) although I have never found registration to the latter particularly easy. Take a look around on the Internet – you might see others submission sites that I don’t know about that will help you out with Yahoo! In fact there are thousands of search engines you need to submit to, but for now, until the ball starts rolling, this will do. Don’t make the mistake many people do – don’t hit as many registration sites as possible in order to increase your chances of a good placing. It doesn’t work like that – submitting to the same engine many times actually does the opposite. In fact, it could get you completely banned from a search engine. And don’t submit specific pages of your web site as an alternative – it won’t help. The search engines are smart enough to recognize the similarities between www.yoursite.com and www.yoursite.com/page1.html!

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How will people even know my site exists?

OK – so search engines are going to direct people to your site, but that’s not the whole story. If you had a regular business, a ‘bricks and mortar’ business, you’d want to let as many people as possible know as quickly as possible that you have started operations, right? Why would an Internet business be any different? As soon as you are up and running, make sure you send out Press Releases. Fortunately, there are now countless Press Release sites on the Internet, most are free; some provide a much more expansive coverage for only a few dollars. Here are a few good ones: http://www.prweb.com http://businesswire.com http://www.prnewswire.com http://www.free-press-release.com http://www.free-press-release.com http://www.theopenpress.com http://www.prleap.com http://www.openpress.com http://www.pr.com http://openpr.com

Have a good look through these sites; many have articles on how to write a successful Press Release. A well written Press Release will significantly increase your chances of getting visitors to your site.

What about directories? Should I use them?

One of the other ways of getting people to your site is registering to directories. There is every possible type of directory on the Internet. They are comprised of lists of items related to a specific topic – travel directories, used car directories, etc. You will almost certainly find a directory to meet your needs. One good one is Craig’s List. This site gets hundreds of thousands of visitors a day and people who list their sites here can get up to 800 visitors a day immediately! Don’t stop there though. If you look around the Internet you can actually find services which, for a small fee, will find directories for you and place your details in them. Generally they are not too expensive.

Should I advertise?

Aside from press releases and directories, you can also pay for advertisements that link to your site. Of course that can be very expensive, but there are a number of cheap alternatives currently available. Particularly popular at the moment are ‘Pixel Ad’ sites. These sites allow you to buy small amounts of adverting that is stuck on a single page. The ‘father’ of these web sites was Alex Tew’s ‘MillionDollarHomepage’ but there are now scores A search for ‘pixel ad’ in Google reveals the following: www.pixeladmall.com www.milliondollarspixel.com www.freepixeladvertising.com

The list goes on and on and on and on and on and is likely to continue growing! How do I make my site make money? By now you should have a few people visiting your site, which is a good start. Without them you won’t have a chance of generating revenue! But how do you start making money now the visitors are coming? One of the problems with the Internet is that everyone wants, and (because of the history of the Internet – DOT COM Boom, etc.) to some extent expects to become at least a millionaire overnight. Very few people do this (the ‘MillionDollarHomePage’ mentioned above took 5 months to make Alex Tew his million – I doubt the other sites listed are even close) and you should start small. Think of making a dollar a day as a good start on the way to something better, rather that an outright disaster that makes you think about quitting! In my experience, if your objective is to make a living from a web site, there are ways and means of achieving this, no matter what the subject area of your site or your current circumstances.

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Mar 27

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren’t checking their email, your email advertisements aren’t being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style.

Fax Marketing Can Uncover Hidden Sales

Your fax marketing will tap into the hidden sales that can come from these people on the move because a fax is something physical, and seems to command a sense of urgency by its nature. Think about it. When you see a fax machine generating a fax printout, you assume its urgent. Your natural urge is to grab the fax off of the machine, and read it to see what’s up. A paper fax just can’t be ignored as easily as other electronic communications, like email and voicemail which can be stored and considered later. This is why fax marketing is perfect to get your message noticed, because if you can just get enough people to take a second and read what you have to say, the law of numbers says that a certain number of them will turn into sales.

A paper fax marketing message can’t be easily stored for later reading by your target customer like an email either. Your customer’s tendency, if they want to follow-up in response to your fax communication, is to keep the fax on their desk or other place in front of them, because most people are worried about “out-of-sight, out-of-mind”. This means your message will be sitting right in front of your target customer, while your competitors email or voicemail messages float around in electronic storage, forgotten until a later time. When the customer gets in a buying mood, guess who they’ll remember?

Don’t pass up these incredibly lucrative niches of potential customers who are often bypassed because traditional email and voicemail don’t match their on-the-move work style. Hit them with your fax marketing, and you’ll guarantee that you’re the one they’ll remember. A paper in the hand is worth a hundred emails in the electronic in-box.

Chris Bradley is V.P. of 3 Cent
Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business. To learn more about their money and time saving service by clicking here … fax
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