Advertising @ Home

No matter how talented you are or how great you present yourself in person, if you’re in the market to attract new clientele and want to dazzle a potential customer with your qualifications, the one sure way to draw people in is by looking good on paper. To attract positive attention, your written material must be both impeccable and impressive. In other words, to stand out from the crowd, you have to create documentation that gets results.

The Key that Opens the Door to Success!

Every piece of written material is significant because words are powerful. Yet oddly enough a number of people pay little attention to the creation of their written documents. But written words are the key that opens the door to success. In fact, many people rarely consider the importance of portraying themselves dynamically on paper. Some simply ignore the fact that a well-written presentation can mean the difference between being invited to bid on a project or being overlooked entirely.

Everything is a Form of Advertisement!

Think about the fact that everything you write, whether it’s e-mail, a proposal, a press release or your web site content is a form of advertisement. It is in essence your personal commercial. So each time you sit down to write something, consider the fact that you are selling yourself. Would you want to buy what you’re selling? And because so much of business is conducted via the Internet, anything you share with others can and probably will be viewed critically.

The First 30 Seconds!

When it comes to your written material, it makes no difference if you are a construction worker or an artist; you’re going to be judged by how you write. As is the case for most written communication, the first few seconds of reviewing a document are the most critical. Therefore, the person reading your material has to find something of interest right off the bat, so make sure your opening statement is eye-catching and interesting. Review the document carefully and watch that your words are convincing. Do your best to demonstrate that you have what it takes to handle a project professionally.

Your Opportunity to Shine!

Remember, your written material is your opportunity to shine. If you’re good at what you do, make sure it comes across effectively. How you say it, makes all the difference. Above all, if you’re not a strong writer but want very much to impress someone with your expertise, don’t hesitate to find someone to help you. Well written material can and will lead to success. So before clicking the send button on your e-mail communication or prior to submitting that sales letter, think about whether you would be proud of the way your material is being presented. Give thought to the fact that opportunities abound and because you never know when an opportunity will present itself, be sure you always look good on paper.

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Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance business writer. She has successfully helped companies and individuals reach their objectives by writing outstanding web site content, proposals, press releases, bios, articles of interest, business plans and all other forms of marketing, business and personal material. You may visit Charlene at http://www.allyourwritingneeds.com or write her at info@allyourwritingneeds.com

Tags: a form of advertisement, appear on paper, look good on paper, written material

From the psychological point of view advertisements may be classified according to their general purpose or intention and also according to the particular tasks which they set themselves. Thus we may have the three following types, according to the task attempted:

1. Classified Advertisement. Takes initial attention, interest, and memory for granted, and merely seeks to direct the response.
2. Publicity Advertisement. Takes for granted the elements of persuasion, decision, and response, and merely tries to accomplish the tasks which the Classified Advertisement explicitly ignores – namely, to attract and hold attention, and to fix an impression in the reader’s mind.
3. Complete Advertisement. Attempts to perform all the various tasks of an appeal. These are, in their logical order:
   • to attract initial attention;
   • to hold attention in an interesting way;
   • to bring about an association or impression which will have permanence or memory value;
   • to convince, persuade, or induce;
   • to suggest and lead to specific response

Still differently classified, according to the psychological mechanism they employ or invoke, advertisements may be classified as follows:

1. Reflex Appeals. Directed in a mechanical way toward the simple reflexes, such as bright flashing lights, moving objects, alternating signs, curious noises, etc. These do not attempt to sell goods, nor usually even to set up any kind of mental association. They are merely devices for getting the eye or ear of the casual visitor directed toward some other appeal, more strictly an advertisement.
2. Short Circuit Appeals. Concentrated appeals to one or more specific instincts, feelings, emotions, or ideals of the reader. The attempt here is to influence by simple suggestion; argument and deliberation are avoided, no mention is made of rival products, but some strong feeling is played upon. This short circuit, “human-nature” may be either through reading matter, picture, or arrangement.
3. Long Circuit Appeal. So-called “reason-why ” copy, which argues, deliberately invites comparison and argumentation, weighing of selling points and advantages. This will usually take the form of text, although other devices may also be frequently employed.
4. Rationalization Appeal. This fourth type has special psychological interest and is based on a principle which is only recently showing itself in the field of advertising. One of the striking tendencies of human kings is to act, judge, believe, or vote on strictly instinctive, emotional grounds, and then, after the act is committed, to try to justify or defend it by intellectual and logical reasons. Thus we believe in immortality because we prefer it, want it, and have an instinctive and emotional yearning for it. Then having formulated our belief on these purely non-rational grounds, we search and search for arguments which we can give to our neighbors in justification of our belief. We would like them to think that we ourselves believe on the grounds of the logical arguments. But in our heart of hearts we know that we first believed, and only when our belief was challenged did we search for logical proofs or reasons.

Donald “DonOmite” Hammond has been a freelance webdesigner and programmer for over 10 years. He has done marketing of himself and his products as well as customers’ products on their websites.

Tags: advertising, association, internet marketing, Marketing