Apr 24

You may use this article for reprint if it
remains unaltered and includes the author
information and resource box. – Isaiah Hull

Harvesting Leads from Yahoo Groups

If you own an internet business or you’re involved in an
affliate program and you’re having trouble getting traffic
to your website or gateway, consider Yahoo Groups as an
option to expand your visibility. You can sign up for
dozens of these groups tonight–some which have subscriber
bases of over 10,000 people–and then submit your ad to
them immediately.

Before you begin, you’ll need to determine what approach
you’re going to take for this. There are two ways to
generate traffic through Yahoo Groups: 1) by submitting
your ad to groups that are specifically looking for ADS;
or 2) by providing a free service, such as a business
advice article, a free ebook, or anything else you can
think of that might help someone in you shoes – and then
adding your resource box at the bottom, giving a link to
your website or product. I personally would suggest doing
both if you want to get the best results. There aren’t that
many groups that allow shameless promotions – and the ones
that do are generally saturated with them.

Your next step is to get a text-editor/writing program
that allows you to format your documents by characters-per-line
(I would suggest getting the free trial version of textpad- http://www.textpad.com).
Once you have this text-editor setup, type or copy-and-
paste your ad, article, or whatever else you’re going to
use into the text-editor and then format it for 55
characters-per-line (most submission forms require you
to use 55-60 characters-per-line; if you do not, they’ll
reject your submission out-right).

Once you have done this, you’ll want to sign up for a
Yahoo email account if you do not have one already. This
is free and you can do it easily by going to Yahoo.com
and filling in your information.

Next you’ll want to head to http://groups.yahoo.com ,
where you’ll find a directory of Yahoo Groups. You will
want to find groups that coincide with whatever product
or service you are selling. For instance, I sell marketing
and business-building tools. When I go to Yahoo Groups, I
go to Business & Finance and then to Marketing.

You should have a pretty good selection for whatever you
plan to market. There are hundreds of groups and–as I
mentioned earlier–some of them have over 10,000 members
currently. Sign up for as many of these groups as possible.

Just click on the group. Click to sign up – and then fill
in your information. Make sure you have all of the boxes
filled in and then submit the form. For most of the groups,
you will receive an email in your inbox immediately. Others
will take a few days.

Your next step is to read all of the new emails in your
inbox. Check out the rules list for all of the new groups
you just signed up for. Make sure your article, service,
or whatever you’re posting conforms to all of the rules.
Now go back to your groups. You should see a list of
groups you’re in with “Post” next to the group name.
Begin posting it to each individual group, making sure
you follow the rules. Also make sure it includes your
resource box.

Now you wait. The submission process can take a while.
Most posts have to be manually reviewed by group
editors/moderators, while others will go up immediately.
Sometimes you’ll receive a letter from the editor, saying
whether it was posted or rejected and sometimes you wont.
Once you start receving the submission responses, that
means people can now read your article or ad.

Congratulations – you just advertised to an ENORMOUS
group of targeted potential leads for no cost whatsoever.

Now sit back, relax, and watch the hits accumulate on
your website.

Isaiah Hull publishes Work At Home Right Now, a fresh and
informative newsletter about making money on the internet
and using proven methods to increase your site’s traffic
and profitability. If you’re looking for time-saving and
money-saving tools, as well as honest business advice,
come by and subscribe at http://www.workathomerightnow.net

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Apr 22

The average employee corresponds to other companies via e-mail over ten times a day

Ten times a day is a rather frequently, especially when you look at it over the span of the whole company. Even a small company with 5 people, you are sending out fifty e-mails a day.

Now consider turning your email into a subtle marketing campaign. That is fifty potential advertisements a day, possibly more. Even if you are responding back and forth with the same people, each time they see the advertisement they are more likely to be interested. Think about how many times you see the same commercial on TV before you buy a product/service/etc.

So now the question is what can you do to turn your email into a marketing campaign.

The best way to go about it is to be as subtle as possible. People are very sensitive to spam now days, and if you make an e-mail full of images and HTML they are likely to be turned off quickly.

My best recommendation is to use your signature, insert links to pages of your site where you have affiliate links, services, products, etc for sale. That way every time they read your e-mail they are likely to see them.

However – this is not a new idea, and you may already be doing this. There is a twist, and that is how you are labeling your links and additional text that you can put with it.

Instead of just putting “Joes Plumbing” and linking it to your website, think of some aspect of your website that would interest people into going. Change the link to “Why pay a plumber to do a five minute job?” and link to your page where you have some basic how-to’s.

Further, you can add additional text to help increase the interest of every person who reads your e-mail. Every week put a different quote in the signature below your link, taken from an interesting part of your website.

For example –

Why pay a plumber to do a five minute job?

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Apr 09

Making Money From Your Web Site

You’ve created a great site with lots of great content and you have chosen your web host. So big question what’s next? Unless you are especially altruistic (and if you search the web, you’ll be surprised to see just how many people are), you’ll probably want to make some money out of your efforts. But how do you turn this stream of dots on a screen into a revenue stream? Here are a few pragmatic tips that might help basic steps that will get you started and (hopefully) start you thinking.

How will people find my site?

Before you can make money from your site, people have to visit it – it’s as simple as that. Your first job then is to get people to visit your site. It doesn’t matter whether you have the best site in the world, if people can’t find it you are never going to get any visitors. Getting your site known means using search engines, and to get you started, that means submitting to a few of the key engines, particularly Google.

Luckily, there are a number of free web sites that help people to submit sites to search engines. The one I use is Addme.com. This has a very simple interface which guides you through submitting to a number of engines including Subjex, Alexa, Scrub The Web, FAST Search AllTheWeb, LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, ExactSeek, and EntireWeb. Most importantly, Addme.com gets you into Google. You might want to supplement this with a registration to MSN and Yahoo! (outside Google two of the biggest players) although I have never found registration to the latter particularly easy. Take a look around on the Internet – you might see others submission sites that I don’t know about that will help you out with Yahoo! In fact there are thousands of search engines you need to submit to, but for now, until the ball starts rolling, this will do. Don’t make the mistake many people do – don’t hit as many registration sites as possible in order to increase your chances of a good placing. It doesn’t work like that – submitting to the same engine many times actually does the opposite. In fact, it could get you completely banned from a search engine. And don’t submit specific pages of your web site as an alternative – it won’t help. The search engines are smart enough to recognize the similarities between www.yoursite.com and www.yoursite.com/page1.html!

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How will people even know my site exists?

OK – so search engines are going to direct people to your site, but that’s not the whole story. If you had a regular business, a ‘bricks and mortar’ business, you’d want to let as many people as possible know as quickly as possible that you have started operations, right? Why would an Internet business be any different? As soon as you are up and running, make sure you send out Press Releases. Fortunately, there are now countless Press Release sites on the Internet, most are free; some provide a much more expansive coverage for only a few dollars. Here are a few good ones: http://www.prweb.com http://businesswire.com http://www.prnewswire.com http://www.free-press-release.com http://www.free-press-release.com http://www.theopenpress.com http://www.prleap.com http://www.openpress.com http://www.pr.com http://openpr.com

Have a good look through these sites; many have articles on how to write a successful Press Release. A well written Press Release will significantly increase your chances of getting visitors to your site.

What about directories? Should I use them?

One of the other ways of getting people to your site is registering to directories. There is every possible type of directory on the Internet. They are comprised of lists of items related to a specific topic – travel directories, used car directories, etc. You will almost certainly find a directory to meet your needs. One good one is Craig’s List. This site gets hundreds of thousands of visitors a day and people who list their sites here can get up to 800 visitors a day immediately! Don’t stop there though. If you look around the Internet you can actually find services which, for a small fee, will find directories for you and place your details in them. Generally they are not too expensive.

Should I advertise?

Aside from press releases and directories, you can also pay for advertisements that link to your site. Of course that can be very expensive, but there are a number of cheap alternatives currently available. Particularly popular at the moment are ‘Pixel Ad’ sites. These sites allow you to buy small amounts of adverting that is stuck on a single page. The ‘father’ of these web sites was Alex Tew’s ‘MillionDollarHomepage’ but there are now scores A search for ‘pixel ad’ in Google reveals the following: www.pixeladmall.com www.milliondollarspixel.com www.freepixeladvertising.com

The list goes on and on and on and on and on and is likely to continue growing! How do I make my site make money? By now you should have a few people visiting your site, which is a good start. Without them you won’t have a chance of generating revenue! But how do you start making money now the visitors are coming? One of the problems with the Internet is that everyone wants, and (because of the history of the Internet – DOT COM Boom, etc.) to some extent expects to become at least a millionaire overnight. Very few people do this (the ‘MillionDollarHomePage’ mentioned above took 5 months to make Alex Tew his million – I doubt the other sites listed are even close) and you should start small. Think of making a dollar a day as a good start on the way to something better, rather that an outright disaster that makes you think about quitting! In my experience, if your objective is to make a living from a web site, there are ways and means of achieving this, no matter what the subject area of your site or your current circumstances.

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