Archive for May, 2009

Get the Most Out of Your Adsense Site

Sunday, May 31st, 2009

More and more webmasters out there are utilizing Google’s Adsense program to maximize their earnings off of their website through targeted advertisements geared towards their viewers in a certain niche.

Many websites earn very little monthly income through their Adsense campaign. Most sites do not even make over $5 a month! Sure, there are several ways that webmasters can optimize their Adsense ads on their site to achieve a higher click through rate (CTR), but I’m not going to explain that topic in this article. If you want to learn more about that, read my signature at the bottom of this article. Instead, I’m going to focus on two other factors; traffic and content.

First lets begin with traffic. Every website, not a few, not some, but EVERY website on the Internet needs traffic to make money. How much traffic? Well, technically, someone could make some money off of 100 visitors a day, but what good does 100 visitors a day do you when it comes to generating money through your Google Adsense ads? Probably not too good. Take for instance the following example:

Let’s say your website is receiving 100 visitors a day (many websites dont even reach this amount) and the average amount you get paid per click is 10 cents with a CTR of 5% (which isn’t too bad). This means that 5 visitors are clicking your ads each day earning you a total of 50 cents a day. That’s about $15 a month. If all you’re looking for is to cover web hosting costs, then you probably achieved the amount of money you need based upon these results. But hopefully you want more money! After all, this article is not about breaking even. It’s about making the most out of your website’s earning potential.

OK, now let’s say your goal (which is a reasonable goal for starting out) is to make $60 a month. I know it doesn’t seem like much, but if you apply the principles I’m about to tell you, you can easily double this amount each month. In order to meet this goal you would need at least 400 visitors a day at the same 5% CTR and average 10 cent earning per click.

How do we achieve this 400 visitor a day traffic goal? There are a number of ways:

1. SEO (Search Engine Optimization) – Drive more traffic to your site by ranking high in the search engines. You can learn more about SEO at www.realmoneyreviews.com/directory/seo-1.htm . This can take a lot of time and effort so be patient.

2. PPC (Pay Per Click) Advertising – If the only revenue from you site is from Adsense, I recommend against this option, but if you’re selling a product or service, this could be a worth while option for you. For more information on PPC Advertising (as well as Adsense information) visit www.realmoneyreviews.com/directory/pay-per-click-advertising-1.htm .

3. Writing Articles – Writing articles is a great way to attract visitors to your site as well as helping in SEO. When you write articles for other article directories and sites, you get to place your link at the bottom of your article. If you submit to an article directory, other webmasters can pick up your article and place it on their webpage under the terms that your link remains in the article. Write articles on subjects that your target market would most likely be interested in.

4. Post in Forums – Post in forums that deal with the same target market as your site. Add a link in your forum signature to your site. If someone has a question and your website has the answer, tell them and a lot of other viewers about your website.

5. Link exchanges – Try to exchange links with as many other sites related to yours as you can. This not only helps in SEO but can give you a few extra visitors as well.

Those are just a few ways to drive more traffic to your site. If you utilize those methods above, you can easily bring 400 visitors to your site a day.

The other way to make more money through your Adsense site deals with content. Content is king on the Internet. If your site offers nothing but bull, dont expect to be successful. People want to read real valuable content. This goes back to traffic as well. If you offer good content (and a lot of it) to your visitors, they will want to return in the future. Article directories are a great way to find new content to add to your site.

What else can good content do for your Adsense revenue? If you offer well written content on your site, Google will be able to display ads on your site most relevant to the content you provide. More relevant ads mean more clicks for you!

And if your website deals with a niche that isn’t too common or popular, think about changing niche markets. Advertisers for low volume niche markets do not pay much for their ads. You want to target a niche in which advertisers pay a fair amount of money for their ads to be displayed on your website.

Darin Kleb is the owner of http://www.realmoneyreviews.com, a site offering articles and information targeted to teach people how to make money online.

Visit his website to learn how to make money on the internet. Sign up for his free online newsletter and receive “Adsense Revenue Exposed”, a $37 value, free.

Tags: , , ,
Posted in Advertise | No Comments »

How to Advertise Your Way to Success

Monday, May 18th, 2009

I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise?

Remember the one who advertises the most, makes the most money.

Think of advertising like going fishing:
1. You need good equipment(website, products to sell)
2. The best bait (ads, sales letter, advertising)
3. Know where the fish are biting (target the right prospects, every where)
4. Patience (relax and wait for a bite. Then reel them in)

The ABC’s of successful advertising:
A. Advertise
B. Business
C. Continuously

Advertising is the very heart beat of your business. No matter what business you’re in, doctor, lawyer, babysitter, painter, internet entrepreneur, etc. Why are some businesses so successful? Is it their products? Maybe, but I don’t think so. The main reason is not their products, it’s their advertising.

I’m here to tell you. Advertising is the key to your success. Stop or slow down on advertising and your business will soon die. I guarantee!

You have to be dedicated to advertising 90% of the time and the other 10% should be used to find other products to sell, or creating better ads or sales letters.

Have you ever stop to think about all the advertising around you every single day?
Pick up anything around you right now, and you will see the brand name or logo of the company on it. Any thing from remote controls, magazines, toys, ink pens, pencils, clocks, etc. Hey, what about your vehicle you drive, see the advertisement, Chevrolet, Ford, Toyota, etc. Tires have Goodyear, Firestone, and so on. Coffee, tea, bread, milk, bottled water, etc.

What about driving down the highway? Billboards, store fronts, semi trucks (company name on side of them.) Ups, FedEx, Cex, Pam, J. B. hunt, etc.. What about tv, radio, the internet… Lets face it advertising is powerful and the way to your success.

Now, I’m going to knock you for a loop.. Did any of these advertisement have a single prospect in mind? No, they flashed their message before everyone… Why, because like fishing you just don’t know which fish is hungry and will bite at any given moment… So you always have to be prepared for a bite from the strangest places…

Which leads us to the reason I wrote this article.

What are the best places to advertise? Everywhere online, offline. Make up some flyers, index cards, business cards. And place them at laundry matts, bulletin boards at the super market. In magazines while you wait at the doctors office, dentist office. Be creative.

Should you use free or paid advertising? Use both at all times. When you can’t afford to pay for any more ad postings, start placing free ads.

Hey, did you ever think about exit signs along the highway. Those signs are a sort of advertising. They are advertising the most popular exit. Which one is the most popular exit you ask? It’s the one your looking for to get off the highway.

Now, I know this may sound off the wall, but I don’t think so. Even nature itself advertises. Yes, it’s true. Say you are driving down a road and see a beautiful sunset.. And you say I would like to have a picture of a sunset hanging on my wall… What about pets nature gave us. Say you see a certain breed of cat, and you say I want a cat just like that one. What about dogs, You see a collie and you say man I would love to have a collie.. What about trees, You see a beautiful pecan tree and you go and buy one and have it planted in your back yard.. See what I’m trying to say here, advertising is every where.. You can’t escape it.. If you tried you would only run into another one. So, you also should be advertising every where you can.

Hey, check your cell phone. What brand is it? You might be that company’s sales person and not even know it. How? By word of mouth. Say someone says to you, Wow, I really like the look of your phone, it looks cool. What kind is it, and you tell them. And now that person goes out and buys a phone just like yours. See what happened. You advertised that companies brand of phone by word of mouth.. And that company just got free advertising…

See how important advertising is. It’s like a river flowing free.. Until someone builds a dam and stops its flow.. How can we stop our cash flowing in, from our business? By stop advertising (we just built a dam.) And our river will dry up…(cash flow.)I can say from experience. If you follow this advise I’m offering you here, you will in time become successful.. Just wait and see. Don’t be a quieter, be a doer.. Stay focused and advertise everywhere…

Now here is another example: Say you are going on a trip to see someone Or vacation. Make sure you take your flyers, index cards, and business cards along with you…
Leave them in all kinds of places. Leave one on the table with the tip… How about placing business cards in the envelopes when you pay your bills.

Don’t just place 100 ads and say your done. You are never done placing ads. This is the life line of your business, your success depends upon it.

My moto is: The one who advertises the most, makes the most money.

When I can’t sleep. I get up and start placing ads. I look at it this way. If I get up only to watch TV, I’m spending money. But if I place ads I’m making money. I guess you can tell I’m so focused on advertising I even carry a small recorder with me at all times. This way if I think of a new title for a sales letter or ad. I just record it and come back to it later and write the ad. This works great for those with busy schedules. You have to be an aggressive advertiser to become successful at your business.

Tip for today: Start searching the web for new places to advertise. New ones pop up every day.
I even give my customers a free gift for just letting me know where they seen my ad…

Copyrighted 2006 John Arrington. Reprint rights granted to all so long as this article and by-line are reprinted intact and all links made live.

About the Author:

John Arrington has been in the marketing business since 1995. John is dedicated to helping others to become successful at their business.
You may visit his website at: http://sunsetpixels.com/
or contact him at: sunsetpixels@yahoo.com

Tags: , , , , ,
Posted in Advertise | No Comments »

Give to Charity – It Pays

Wednesday, May 13th, 2009

Charity avails so much as the old adage goes.

Most of us like to help others and you don’t have to go too far out of your way to give. In some cases, you need only walk right out your back door.

Charity is one of the best ways to advertise your business in a low-cost way. All you have to do is give and expect nothing in return.

But be very selective in the charity you give to. Be sure the charity is a bona fide charity with the proper legal paperwork that gives it a charitable distinction. Also, try to find one with a longstanding reputation.

Most charities will list their sponsors and donors in their newsletter or make mention in some other way that provides a public benefit. Ask charities that you consider giving to if they recognize people who donate goods and services.

A monetary gift is nice but you can get the same benefits by providing your business services for free. If you are a persuasive salesman and able to get people to let loose of their hard-earned cash, you could volunteer to be a fundraiser. A writer? Write copy for the charity’s brochure. Are you good with your hands? Offer to fix something when it breaks.

Depending on the size of your business, you may want to give to a small charity. It is best to give to a charity that is relatively the same size as your company. If you are a small mom & pop shop you won’t get a lot of benefit by giving $100 to a multi-national charity. The large corporations will overshadow you with their huge gifts. But if it is a cause you really believe in, then by all means, give what you can.

But if you want recognition for your business, you are better off giving to a local charity or a smaller charity that lists its small business donors on its web site and newsletter. Consider the level of charitable donation very seriously. It may be to your benefit to be one of the highest givers, or you may opt to go in at the lowest rung on the donation ladder. How do you decide?

Consider this: How many other donors are there at your level? If there are only one or two then you will stand out more. Also, is the cause related to your industry in some way? Maybe you’ll want to give more. Are you a local business that caters to local customers? Give to a local charity. Are you an Internet company that does business worldwide? Then, maybe you should consider a charity with a worldwide scope.

The decision is yours but be selective about your charitable contributions. Put your charitable limits in your annual budget and stick to them like mud on a boy.

Also, don’t be afraid to volunteer your time. Most charities, particularly local ones, are in dire need of helpers. And you never know who you are going to meet.

Allen Taylor is an award-winning journalist, freelance writer and copywriter. He specializes in world-class marketing for small businesses. For more information about how to make your business shine visit http://www.taylor-and-associates.com.
Be sure to check out Allen’s ghostwriting services and sign up for the free e-mail newsletter.

Tags: , , , ,
Posted in Advertise | No Comments »

How to Advertise on the Internet

Tuesday, May 5th, 2009

Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the “Information Super Highway,” is your ticket to generating free leads and sales.

As with any other medium, there is a correct way and an incorrect way to advertise online. One correct way is to post your message to various newsgroups that welcome advertising. If you dig around, I’m sure you’ll find a couple of newsgroups that fit this description. Posting your ad to these newsgroups is a good way to start your advertising campaign because they are seen by millions and it didn’t cost you a dime. Your ad will last for about two weeks and then you will need to repost your ad. Keep track of your ad response and focus your efforts on the ads that bring you the best results.

Another source of free advertising is publishing articles that others can reprint freely. People such as webmasters and e-zine publishers are always in need of fresh content. Write about something you are interested in. If you have a certain area of expertise, write an article about that. Place a resource box at the end of your article with all of your pertinent contact information. Don’t attempt to sell your product here. Do that when you get contacted for more information.

One more source of free advertising is ezines. Some ezines allow their subscribers to advertise for free. Different ezines have different rules regarding their advertising. There are a lot of directories online that list ezines that offer free advertising. Just go to any search engine and type in ezines and you should find a considerable amount of ezines listed.

You can also create what is known as a signature file. A signature file is a footer that goes at the bottom of any email that you send out. Your signature file contains information such as your company name, email address, and website. You should also include a short sales message in your signature file.

Now that you know the correct ways to advertise for free online, here are a few incorrect things to do when advertising online. Don’t be tempted to post ads in any newsgroup that you see. Follow their posting rules to the letter. If they say NO ADVERTISING, don’t advertise. This is a good way for you to get thrown out of the group. Additionally, don’t write articles that serve as sales letters. Editors will spot this rather quickly and they will not publish your article. There are many places to advertise for free online. If you utilize them, you will be well on your way to building your business online.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Tags: , ,
Posted in Advertise | No Comments »