Archive for August, 2009

Can I Really Earn Money With Articles and Adsense

Sunday, August 30th, 2009

The question regarding making money using articles and adsense has been asked many times. The doubters will tell you that it’s not possible. If that were true, there would not be so many people making their living writing articles for their Adsense sites.

In order to make money with Adsense, you need to find a profitable niche. When you are just starting out, you should pick a niche that you have some interest in. By doing this you will be more interested and it will not be quite as challenging for you to write your articles. If you are interested in gardening, you could write articles about different plants, soil conditions, watering, the best planting times or even about those pesky insects that invade your garden. The possibilities are limitless. When you become more comfortable writing articles and have your site profiting for you, you might then try a niche that is new to you. Go to the search engines and do a search for whatever niche you want to try and research that topic. You might find that you have more of an interest in that topic than you thought.

When writing your articles, be precise, be informative, and by all means, don’t tell them the same thing that everyone else is telling them. Make your articles new and interesting. Give them unique content. Don’t write one or two articles and think that will be enough. You need to keep writing, keeping your site full of fresh content. Don’t forget to put your name and website address at the end of your article in the resource box. As you write articles that are interesting, other website may pick up your article and publish it on their site or in their newsletter, thereby driving additional traffic to your site.

By keeping your content fresh and informative, the search engines will spider your site more often. The search engines love new and unique content. They will make numerous trips to your site if you keep adding to it. The more often they visit, the higher in the ratings you can go.

You need to also submit your articles to the article directories. Each article directory has its own submission guidelines so before you submit be sure to check their guidelines out. Make sure your resource box is included with the article when you submit it. Without this resource box, readers will not know who wrote the article or how to get more information from your site. These visitors will also help increase your search engine ratings.

When you sign up for Google’s Adsense program, they will place Adsense ads on your site that are directly related to the topic that you are writing about. Google does this work for you. When a visitor clicks on one of the ads, you are paid for that click. The amount you are paid depends on what the advertiser is paying for that ad and only Google knows that. The more traffic that comes to your site, and the higher your click through rate (CTR) is, the more money you can make.

It’s not as hard as it may appear. The hardest part is getting started and keeping the momentum going. Don’t give up. It can take several weeks for your site to get traffic. The most important thing though is to keep the articles going to your site. If you want, you can also ad articles written by others, just be sure to include their resource box.

Loretta Miller has a site where the goal is to help people increase the traffic to their website. increasesalesinfo.com/

Loretta Miller has a site where the goal is to help people increase traffic to their website. increasesalesinfo.com/

6 Ways To Get More From Your Promotions

Monday, August 17th, 2009

1. Settle On The Right Way Forward

The purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your’s and every one else’s time.

You must be enthusiastic about the product or service you are promoting. If you’re not why should the customer be?

Communicate with the customer on their level and talk about what they want from your offering. Its a simple enough way forward. But how often do you not hear this being done?

2. Start To Target Your Customers

Not all customers will buy your product or service. The skill is in targetting those who are more likely to. The end result is more sales and reduced costs for contacting them. Amongst customers there are good ones and bad ones.

The good ones are repeat buyers; those who have bought before and are happy to use their favorite supplier. Unfortunately, this type of customer is least likely to be swayed by advertisers lile yourselves and therefore hardest to win over.

Conversely, the bad customers are far more likely to respond to advertisers, including you, then move on to another advertiser, leaving you behind…and they always complain and want more and more for less and less.

You want more business…the right sort of business… the profitable sort. To be as exact as possible is very important.

Finding the best ones for you;
Apparently only the top 20% of potential customers are very profitable and the bottom 20% will lose you money.

Therefore, depending on where your company stands in relation to the above there are diferent strategies to use;

  • If you are not currently selling to the top 20% then you could increase your market share of customers and make good profit. – concentrating on the top 20% means less customers need to be obtained.

  • If you are already selling to the top 20% then any increase in customer numbers (market share) means less overall profitabilty

Finding repeat customers:
Apart from new customers, the obvious source of more sales is existing customers. This is often forgotten and the costs are small in comparison to getting new customers. Customers who have bought before are less likely to be wooed by competitors, as long as they are happy. Or should I say, kept happy.

Some budget should be set aside for existing customers and establishing or reinforcing some ‘Loyalty’ strategies or scheme. You know the sort..Discounts for existing customers and repeat purchasers.

3. Supply Customer Satisfaction

If you can convince your customers that they will be more satisfied than with your competitors then you will win. But to do that you need to know;

a) what satisfaction they want
b) how you can provide it and

c) how to tell them.

Customers are satisfied when all their needs are fulfilled. But it would be practically impossible to satisfy everyone’s needs in one communication…there will be so many. And mass marketing rarely hits on the most profitable segment.

That it why it is important to target specific groups who have similar needs with specific advertisement messages.

4. Identify Important Customer Groups

Large companies can afford to send out separate promotions to lots of different customer groups, addressing their specific needs exactly.

Smaller businesses can’t do this but there may be common needs amongst their customer groups, albeit not primary ones for all of them, but enough commonality to be effective for one promotional publication.

This one publication should wherever possible combine the customer groups and their satisfied needs into its structure (story). e.g. Combining the primary manufacturer customer group and secondary retail customer group, the producer and the seller.

5. Use People Who Can Make Things Happen

Identify those who can help you in your promotions.

  • Directors of other companies who can recommend to departments within their control.

  • Press release about your product/service
  • Product/service review by recognized authority.
  • Establish referral system (you pay a commission or similar for sales/work obtained)

Incentives for all your ‘helpers’ will vary and need to be judged carefully. But remember, your competitors will be doing the same and maybe to the same people you are dealing with. Its promotion after all, so bear that in mind.

6. Find Out How Much Your Customers Know About You

You need to find out from your prospective or new customers what they know about you. This can done through surveys and questionnaires (with incentives to complete). After all they might never have heard of you and are hardly likely to buy from you.

They may be misinformed and have the totally wrong impresion of what you do or supply. Sales promotions can’t be planned properly without this information.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com, providing strategies and advice for financial success, sales success and personal development success.

This article may be reproduced in its entirety provided the resource paragraph above is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

How to Use Your Advertisement Space Judiciously

Tuesday, August 4th, 2009

Now you have a good website featuring your products or services. You may want to generate additional income from the Advertisement space available in your website. Of course for many, it’s the main source of their income. But, if you place your advertisement without any parameters, you will end up spoiling the reputation of your website.

Some of the guidelines to place your advertisement are the following:

Never give advertisements more prominence than your own content. Your content must be clear and should adore the center of the web page. Advertisement can go on the right side of your content or at the bottom.

Never place the Advertisement on the left side of your web page. Since we start reading from the left side, the content should be noticed first. You can place menu on the left side, if you choose to.

Place advertisements in such a way that it should match with the content you have published in a page. In other words, the content should be able justify the advertisements you are providing. This will prompt the viewers to turn their attention to the advertisements also. Contextual Advertisements helps a lot in this direction. These advertisements, select the advertisements automatically and to the context, which best suites the current content of a web.

Try different layout and analyze the result. Adhere to one, which is able to generate more advertisement income.

Gijo George Visit www.giftsspace.com for Unique Handmade Gifts from Around the World