Advertising @ Home » Advertise http://www.at-hom.org Fri, 28 May 2010 08:14:12 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How to Advertise in Ezines http://www.at-hom.org/advertise/how-to-advertise-in-ezines/ http://www.at-hom.org/advertise/how-to-advertise-in-ezines/#comments Fri, 28 May 2010 08:14:12 +0000 admin http://www.at-hom.org/advertise/how-to-advertise-in-ezines/ Advertising in Ezines has proven to be a very cost-effective way to market. You can reach a large audience for little investment and the exposure usually happens very quickly. Most Ezines will tell you what their requirements are for advertising. Make sure you follow the guidelines they set forth...]]> Advertising in Ezines has proven to be a very cost-effective way to market. You can reach a large audience for little investment and the exposure usually happens very quickly. Most Ezines will tell you what their requirements are for advertising. Make sure you follow the guidelines they set forth.

You usually have three different options when advertising in Ezines.

Classified Ads – these are placed in different sections of the newsletter. They are the least expensive.

Top sponsoring ad – this is the first ad on the newsletter, usually at the very top

Solo Ad – these are ads run individually and sent out to the subscriber list. While they are the most expensive, they also have the best response rate. Many advertisers are able to produce five times their money when using these ads.

Ok, now that you know the basics, it’s time to start looking for Ezines to advertise in. The best place to start is: Directory of Ezines :

As you gather information on the Ezines that look promising, begin to make a list of them for future reference. You could make a spreadsheet, for example, with all your choices listed.

Make sure you have:

The Ezine name
Editor’s name
Editor’s Email
Number of Subscribers

Advertising Cost
Comments

Don’t forget the Ezines that you’re already subscribed to! After all, you represent your target market! The ones you find the most informative are the ones you should be looking at advertising in first!

Also, remember to do the follow up work with your ads. Once it has run, you need to track your results. The key to any marketing campaign, as I mentioned earlier, is testing and tracking. Please don’t forget these very important steps! Every ad should be tracked for performance or you’ll have no idea what’s working and what’s not. Testing different ads is just as important.

You will also have the ability to see first hand the ads that I place and the conversion ratios I receive from them. I will update my site each time I run a new ad so make sure you check that section out before you start advertising!

By: Anne Ahira
Editor The BEST Affiliate Newsletter

http://www.thebestaffiliate.com

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]]> http://www.at-hom.org/advertise/how-to-advertise-in-ezines/feed/ 0 11 Ofline Ways To Advertise Your Web Site http://www.at-hom.org/advertise/11-ofline-ways-to-advertise-your-web-site/ http://www.at-hom.org/advertise/11-ofline-ways-to-advertise-your-web-site/#comments Mon, 22 Feb 2010 15:12:28 +0000 admin http://www.at-hom.org/advertise/11-ofline-ways-to-advertise-your-web-site/ When many people begin marketing on the internet, they are unaware of all the possible ways of getting their website recognized. While many of the suggestions below may seem apparent after a little thought, many who are new to internet marketing tend to think primarily in terms of getting high ra...]]> When many people begin marketing on the internet, they are unaware of all the possible ways of getting their website recognized. While many of the suggestions below may seem apparent after a little thought, many who are new to internet marketing tend to think primarily in terms of getting high rankings in search engines and overlook the possibilities of working offline to get people to their online site.

However, the internet is a huge sea, and it might be easier to begin creating your internet empire by becoming a fairly good-sized fish in your small, local pond first.

The following list is by no means all-inclusive, and someone else composing the same list might have several different items. As a matter of fact, I came up with 13 items and cut the list down to 11. Why 11? Well, everybody else offers 10 items. I just made MY LIST stand out just a teeny bit by being a little bit different.

1. Become recognized as an expert. Hopefully, you are attempting to market a product or service with which you already have some familiarity. It shouldn’t take much research or study to become an “expert”. Remember, an “expert”, to most people at least, is someone who knows more than they do. Once people get to know you as an expert, they seek out your guidance or knowledge. It is easy to refer them to your website for additional information, or have them email you so that you can answer their questions more completely than giving an off-the-cuff answer in a social setting. Once you have convinced them of your willingness to help and your knowledge of the subject, they will be more willing to follow your recommendations as to products and services.

2. Use return address labels on all your correspondence. While outside mail is diminishing in this computer age, most of us do still send out correspondence. There are many simple computer programs which will allow you to create simple return address labels which contain your web site and a simple sales message. This technique has boosted my sales in one program in particular.

3. Volunteer in your community. Whether network marketing or internet marketing, it is contacts, contacts, contacts which will drive sales. The more people who get to know you as a valuable member of your community, as an expert in your field, and as someone who can be trusted to deliver honest information, the more people who will be willing to either use your services or recommend you to others. Additionally, community recognition may include a free plug for your business. Possibly the biggest benefit of all is simply that you feel good helping the community out and working with your other citizens.

4. Offer free information, reports, or newsletters. As an expert, it should be a simple matter to offer something of value for free. Most often, this will be in the form of an information item. Items of information are generally almost free, and can generate an interest in your service or product in particular. Since the person has already requested a free report, you are dealing with someone who is interested in your service or product, and, if your report or newsletter actually contains usable information, someone who will have begun to trust you.

5. Concentrate on a niche. Once again, it’s easier to start out as a big fish in a small pond than a small fish in the ocean. Simply put, it might be easier to sell lug nuts than to compete with Ford and General Motors and try to sell the whole car. It’s also easier to be an expert on a niche, particularly at first, than to try to be an expert on the whole industry.

6. Hold a contest. People love contests, and can be easily encouraged to visit your site to enter your contes and provide you their email or snail mail addresses. Many marketers will tell you that having and responding to a large list of interested parties willing to receive your mail is one of the best ways to create sales.

7. Follow-up not only inquiries but sales as well. Most marketers with or without experience realize that you must respond to inquiries. However, many do not realize that corresponding with your customers is an excellent way to create additional sales. If you have a brick-and-mortar store or are a network marketer, getting your customer to visit and use your website often allows you, as the saying goes, make money while you sleep. It can also free up your time for making contacts with NEW customers or prospects. A satisfied customer is also more likely to order from you again. You can link this up with item #8 to create more customers and MORE LOYAL customers.

8. Offer service outside of sales. I used to be a federal purchasing agent in Austin, Texas. If I ever return to that area and need to buy anything in the office supply or equipment field, I am first going to check to see if Steve D is still around. Even when there was no potential profit for him, Steve helped me and other purchasing agents track down items, even if the item was eventually bought from a competitor. This resulted in a lot of personal respect for Steve and his company, but also broght him a lot of business from us just because we were grateful and knew we could count on him whether the item was sold by him or not. Include useful information on your website, even if it doesn’t necessarily bring you direct profit.

9. Get a gimmick. Let’s face it. You’re at a bird show, and one guy in a suit is handing out business cards, and another is dressed like a pirate and has a parrot perched on his shoulder. So who’s going to get the most recognition during and after the show? “Oh yeah! You shoulda been there! There was this cool dude from the XYZ seed factory dressed like a pirate with a parrot…” you get the picture! Can you design an eye-catching logo or have one designed? Could you tie that in some way to your website? A gimmick can bring in extra traffic whether you have an internet business or a brick-and-mortar business. Just ask the Peabody Hotel in Little Rock, Arkansas.

10. Give away items with your website on them. This might seem like a no-brainer, but it is one of the simplest techniques around. I order cards from VistaPrint.com, and on the back is a calendar. How simple is that? People didn’t always want to take my old business cards, but the ones with the calendar are always accepted. My website’s on the front, and I have seen online sales from the distribution of these cards. The item can be a calendar, pen, refridgerator magnet…you name it!

11. Use advertising on your automobile. Be careful here. Everybody nowadays has an advertising panel on the side of their car. I speak from experience…it can be an effective advertising tool. I have been stopped in parking lots and even flagged down on the highway by people wanting information. I have seen people in the next car writing down my website. Make your advertising stand out, and don’t try to make the entire sale through the sign. Tease with a few words, or even a catchy website URL that arouses curiosity. By the way, as I mentioned, everybody these days seems to have those magnetic signs on their cars. I have found a great company that does it just a bit differently. You can get more information on how their product can “drive traffic” to your web site at http://drive-traffic.xtramoney4me.net/.

There you are. Eleven tips, just like I promised. It’s possible that you even came up with a few more while reading this. Good for you. The more inventive and creative ideas you have (and implement) on marketing your business, the more likely you are to be successful in internet marketing.

The author is retired from the Army after 21 years of service, has worked as an accountant, optical lab manager, restaurant manager, and instructor. He has been a member of Mensa for several years, and has written and published poetry, essays, and articles on various subjects for the last 40 years. He has been an active internet marketer since 2000, and now makes his living online. To learn more about improving your marketing performance, please visit http://marketingsecrets.xtramoney4me.net. To read more articles by the author, please visit his blog at http://donovanbaldwin.blogspot.com/.

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]]> http://www.at-hom.org/advertise/11-ofline-ways-to-advertise-your-web-site/feed/ 0 Choosing the Right Tradeshow(s) http://www.at-hom.org/advertise/choosing-the-right-tradeshows/ http://www.at-hom.org/advertise/choosing-the-right-tradeshows/#comments Wed, 03 Feb 2010 17:02:25 +0000 admin http://www.at-hom.org/advertise/choosing-the-right-tradeshows/ Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that i...]]> Well, first of all you don’t just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let’s take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minute). Two shows, one in the spring and one in the fall, allows your organization the benefit from any sales cycles that may exist. More to the point it allows your sales force to interface with prospects and suspects, not to mention customers, which may only get perfunctory attention during the rest of the year. And, it provides excellent momentum for introduction of new products and services. More than two shows? Absolutely, if your organization has opportunities in sectors of large market categories.

But which shows? Here are some suggestions to consider: If the show is National, where can your space be positioned and what is the trend in exhibitors? Can your space be positioned near the entrance or are you going to relegated to some obscure space in the back of the hall? When the calls to entry comes in, are the same number of exhibitors signed up this year as last OR is it negative gain? Is the show manager, your industry association? And, if so, are they offering symposia on meaningful industry issues (or maybe no round tables or topics at all)? If so, can your sales manager be a speaker or at least on a round table discussion panel? If not, chances are your customers will feel the same and skip the show. I would poll your ten top customers and ask what show(s) they attend. And, if there are several new prospects or suspects that have high potential, ask them as well. A blinding glimpse of the obvious? Probably. Good marketing? You bet.

What if the shows your organization is considering are simply Regional or Local in scope? I would call the show manager and ask about attendance over the last several years. If it’s up or steady; it’s definitely worth considering. If not, what’s the point?

If it’s Regional, I would definitely ask the same set of questions but I would look for the participation of my competition as well. If your competition is there, you may be conspicuous by your absence. If not, it may be a golden opportunity, especially if the attendance is up from one year to the next. If your competition has been there but not recently, you may want to ask some more questions and see if the right set of prospects and suspects fits your goals.

If it’s Local, I would definitely check the venue. If the venue is a hotel or motel, it may be OK but only if you are offered adequate space (definitely not a hallway). If it’s a convention center or exhibition hall, definitely worth considering – the venue is right around the corner and you can rotate manning the booth throughout the show so it’s convenient for everybody.

Remember, NO MATTER WHAT THE SHOW, the organization that ends up with the most visitors to its space is the organization that wins.

Jim Deady is a 30-year veteran of the advertising agency business who started a web selling Trade Show Displays a few years ago and has enjoyed the role of web entrepreneur since then. His site is http://www.showstopperexhibits.com – Phone number (888) 547-0377.

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]]> http://www.at-hom.org/advertise/choosing-the-right-tradeshows/feed/ 0 Roommate Advertisements – How To Write The Perfect Ad http://www.at-hom.org/advertise/roommate-advertisements-how-to-write-the-perfect-ad/ http://www.at-hom.org/advertise/roommate-advertisements-how-to-write-the-perfect-ad/#comments Fri, 15 Jan 2010 07:07:32 +0000 admin http://www.at-hom.org/advertise/roommate-advertisements-how-to-write-the-perfect-ad/ Are you staring at a blank page, trying to write your roommate advertisement? You're not the only one. It can be hard to get started when you're not used to writing advertisements and aren't sure where to begin.

You can create a well-written advertisement by designing a work environment ...]]> Are you staring at a blank page, trying to write your roommate advertisement? You’re not the only one. It can be hard to get started when you’re not used to writing advertisements and aren’t sure where to begin.

You can create a well-written advertisement by designing a work environment that gets your creative juices flowing. This means setting aside time especially to write your advertisement and creating a calm and relaxed atmosphere where you won’t be disturbed. A relaxed atmosphere without any outside pressures will help your thoughts flow more easily when you have a mental block or are unsure what to write.

So, if you don’t know where to start and keep looking at a blank piece of paper, how do you write the perfect roommate advertisement? By following some simple guidelines, you’ll soon be able to put pen to paper and create an advertisement that lets you find the right roommate for you.

1. Create Your Perfect Roommate Recipe
Before you start writing you should decide which qualities your perfect roommate should possess. You can use the mental image of your perfect roommate to help you write an advertisement that attracts the right person.

2. Decide On Your Advertisement Content
You will need to decide which information you would like to give out in your advertisement. It’s a good idea to write down this information as it can act as a checklist when creating your roommate listing. Your advertisement needs to include the rent and bond/security deposit, your perfect roommate ingredients, local amenities as well as information about your home and where it is located.

3. Write Your Advertisement
The checklist you created when you decided which information you would like to include in your listing forms the base of your advertisement. When writing your first advertisement you may wish to have a look at roommate advertisements written by other people.

4. Proof Read Your Advertisement
After you have finished writing your listing you should check it for spelling, grammar, punctuation and accuracy of information. You should also make sure your advertisement has a positive tone.

5. Revise Your Advertisement
It’s important to read your advertisement after you have made any grammatical changes. Reading your advertisement lets you make sure that it flows smoothly, has correct grammar and obtains all of the necessary information.

6. Ask For A Second Opinion
You may wish to ask a friend or another roommate to read your advertisement to find out their opinion. They may pick up spelling mistakes or if a piece of information is missing from the advertisement.

7. Revise Your Advertisement As Necessary
After your advertisement is read by another person you may wish to revise and make changes to your listing. There’s no limit to how many times you make changes as long as you are happy with the final outcome.

These 7 steps help stimulate your mind and let you concentrate on the task at hand. They give you a starting point and a path to follow so that you can build your own roommate advertisement to help you attract the right roommate. Once you have followed these steps you’ll no longer be staring at a blank piece of paper but well on the way to finding the perfect roommate for you.

Good Luck and Happy Roommate Hunting!

Enid Steiner is a Director of Flatwithme.com.au, an Australian online roommate service. Flatwithme.com.au lets people find their perfect roommate and provides helpful share accommodation tips, hints and advice.

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]]> http://www.at-hom.org/advertise/roommate-advertisements-how-to-write-the-perfect-ad/feed/ 0 Make Money with Your Blog – Really http://www.at-hom.org/advertise/make-money-with-your-blog-really/ http://www.at-hom.org/advertise/make-money-with-your-blog-really/#comments Thu, 07 Jan 2010 08:09:23 +0000 admin http://www.at-hom.org/advertise/make-money-with-your-blog-really/ If you are interested in creating your own blog to make money then read on.

1.The first thing you need to do is to decide what you want to write about: I write about making money online because I feel that I have some experience that will help others out. You can try and f...]]> If you are interested in creating your own blog to make money then read on.

1.The first thing you need to do is to decide what you want to write about:
I write about making money online because I feel that I have some experience that will help others out. You can try and figure out what subject pays the most or you can write about what you know best. If you are curious to know what people are paying for particular keywords, you can find out here. Just make sure that you choose a subject that you know something about and can offer something of value for your readers.

2. Purchase a domain name and hosting:
You can get a domain name from mightydomains.com for $8.99/yr. You will also need to choose a hosting company (That is where your website will reside). You can get web hosting for $7.95/mo from ipowerweb.com. That is a good price as I have shopped around. You can probably get it for a little cheaper somewhere else but it will most likely not have the best customer service to help with problems quickly.

3. Download free blogging software:
You can download free blogging software from Wordpress which is awesome and is pretty easy to set up. I will be posting more later on how to setup and customize your Wordpress blog.

4. Choose which affiliates and Ads that you will display on your blog:
There are many affiliates to choose from but I would suggest going with a couple in the beginning that have been tested by the blogging community and pay promptly. Chitika pays well and is a good source of my income. You can also make decent money with Google Adsense if you set it up right. If you are really serious about finding out how to make the most from Adsense you can read this e-book. All you want to know about Adsense is in that book. There are a few other good affiliate programs but I would start out with those two so that you don’t get overwhelmed. Once you sign up for the programs you will need to put them in your blog template with the code they give you.

Kent Hamilton – founder of http://www.moneygenius.net

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]]> http://www.at-hom.org/advertise/make-money-with-your-blog-really/feed/ 0 Walking Talking Advertisements http://www.at-hom.org/advertise/walking-talking-advertisements/ http://www.at-hom.org/advertise/walking-talking-advertisements/#comments Fri, 25 Dec 2009 15:13:32 +0000 admin http://www.at-hom.org/advertise/walking-talking-advertisements/ So you've made a sale. Great!

Now what? You're not just going to sell your new customer a product and let them walk away, are you?

Not when you're marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that with a successful r...]]> So you’ve made a sale. Great!

Now what? You’re not just going to sell your new customer a product and let them walk away, are you?

Not when you’re marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that with a successful referral program.

Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it’s getting ever MORE powerful in 2004. The largest companies in this country have cut their advertising budgets over the last 10 years and directed that money towards generating positive PR and good word of mouth (a.k.a. “buzz”) for their products. (Most marketing people who are paid to buy and sell advertising would rather you didn’t know that, but it’s a verifiable fact).

So how do you build a successful word of mouth program for your business?

Just ask.

Offer your customers a discount on their next purchase if they refer a new customer to you. A lot of companies do this already, but amazingly, not many of them publicize it. If they remember, they mention it to you on your way out the door. Well I say you make damn sure your customer knows before they leave your store or your website that you want their business, and you want them to talk about your product or service to their friends as well.

Think of your local mechanic. They might have mentioned to you at some point that if you refer a friend, they’ll give a small discount next time around. But they could do much better than that, couldn’t they?

If I owned a garage (and believe me I never will because I can barely hold a wrench let alone use one), I’d make sure that after every transaction I told my customers that if they refer a client to me, and that client brings their car in for any kind of repair at all, I’d give them a free lube oil and filter on their next visit. That’s a retail value of about $20. It would cost me about $10. If you were in the auto repair business, wouldn’t you buy a new customer for $10!?! The same logic applies to online sales or any other retail model you can think of.

Just give your customer a reason to make the referral. Deliver good service, charge a fair price, and make it worth their while to send a friend your way. (By the way, the referral program also helps to bring the original customer back in to get their free oil change, so it’s really like getting 2 follow up visits from just one referral.)

What about the plumbing business? Here’s a quiz for you. Name 2 plumbers in your area.

I’ll wait.

Couldn’t do it, could you? Most plumbers are independent businessmen and women. They don’t have big advertising budgets, and they only service a local area. So you can imagine that a plumber, who sees 4 or 5 or maybe 6 clients a day would be well served by offering a referral program. Turn those 6 clients into 12 by having them each refer a friend who has a plumbing problem.

Now you’re saying that this is not possible. You only call a plumber when you need one, so what good is a 10% discount off your next plumbing job? It’s not like the mechanic who does regular maintenance on your car. You might use a plumber once, and then never again. How would a plumber come up with a referral program?

I’m no plumber, but here’s my idea. You refer any client to me who has a job of $100 or more, and I’ll install a brand new kitchen faucet for you at no charge. The faucet won’t cost a plumber much, because he’s got the inside track on deals in the industry. So a nice $80 faucet at the store probably costs him $40. And he can put it in about 15 minutes or less. Now who wouldn’t want a nice new kitchen faucet, installed free! All they have to do is mention you to their friends. If one of them calls, you make $100 less $40 for the faucet, and gain another client for the future. Do that for a few years and watch your business grow exponentially.

In small business you can’t outspend your competition but you can outsell them by employing your own customers as your sales force using a good word of mouth referral program. With almost no upfront cost and a huge potential upside, it’s well worth the time invested in creating a good referral program for your business.

About The Author

Will Dylan is the Author of “Small Business,Big Marketing” a powerful e-book for small businesses available at no charge through his website www.marketingyoursmallbusiness.com. Will also offers affordable news release writing services.

askwill@marketingyoursmallbusiness.com

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]]> http://www.at-hom.org/advertise/walking-talking-advertisements/feed/ 0 Can You Afford Not To Advertise http://www.at-hom.org/advertise/can-you-afford-not-to-advertise/ http://www.at-hom.org/advertise/can-you-afford-not-to-advertise/#comments Sat, 12 Dec 2009 09:10:17 +0000 admin http://www.at-hom.org/advertise/can-you-afford-not-to-advertise/ Without a doubt, one of the most difficult things to decide for any business is how much to spend on promotion. There is one way to determine the answer. How much is the customer worth to you? This would be a sure sign on how much you can afford to spend on advertising.

A simple way to dete...]]> Without a doubt, one of the most difficult things to decide for any business is how much to spend on promotion. There is one way to determine the answer. How much is the customer worth to you? This would be a sure sign on how much you can afford to spend on advertising.

A simple way to determine this is by figuring out what the Cost Per Contact would be.
Lets say you spent $1,000 on advertising in a magazine and your advertisement will be seen by 1,000 paid subscribers of this publication. The Cost Per Contact would be $1.00 per contact, which is a small price to pay to have your add viewed by 1,000 people!

Large corporations use this formula to base their advertising costs per person. For example, a 30 second spot during the Super Bowl would set you back $2.4 million. BUT, on average 40 million people watch the Super Bowl every year. That means companies like Pepsi, FedEX, IBM, etc. had a cost per contact of $0.06 per person. Was it worth it? I’d say so. These companies make hundreds of millions of dollars every year. And to spend $0.06 per person to bring in that kind of revenue is well worth it.

So the question is, can you afford not to advertise?

http://www.imajmarketing.com

About iMAJ Marketing: iMAJ Marketing is a marketing firm designed to aid businesses in Direct Marketing Programs. For additional information on how we can help your company’s marketing efforts, please email us at teamimaj@imajmarketing.com or call 407-264-8746.

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]]> http://www.at-hom.org/advertise/can-you-afford-not-to-advertise/feed/ 0 Always Sell Consequences http://www.at-hom.org/advertise/always-sell-consequences/ http://www.at-hom.org/advertise/always-sell-consequences/#comments Tue, 08 Dec 2009 08:02:09 +0000 admin http://www.at-hom.org/advertise/always-sell-consequences/ Customers would rather not lose something than save something. If offered the choice to not lose $100, or to save $100, the customer will choose the not lose option. This is an important marketing understanding. Always communicate the consequences to the customer of going without your product. Th...]]> Customers would rather not lose something than save something. If offered the choice to not lose $100, or to save $100, the customer will choose the not lose option. This is an important marketing understanding. Always communicate the consequences to the customer of going without your product. The fear of loss is a much stronger buying motive than the potential to save.

For example, take the storm window manufacturer who claims its double-paned windows “Will save you $2.00 a day in reduced energy consumption.” It is more effective, more memorable, and more compelling to say, “You are losing $720 a year with your old single-pane windows. Try ABC Double-panes.” The gauge and controls company that says, “New Spillex Controller prevents overfilling, saving you hundreds of dollars in cleanup costs,” would generate more inquiries and more sales using, “Overspilling spills your dollar bills on the ground. New Spillex Controller stops your loss.”

Every benefit for every product can be dollarized. Every benefit for every product can be expressed in the dollars and cents and delivers to the customer. Every benefit can be calculated to show the economic value to the customer. The benefit can be presented as a saving for the customer, or as the cost of going without the solution.

It is always more effective to influence the customer by showing the cost of going without, along with any other consequences of not buying your product. Few customers knowingly ignore consequences and then deliberately buy an alternatative product just for a lower price.

The super marketer dollarizes the product benefits and then shows the customer what it is costing him per year, per week, per hour to go without the product.

Fewer than 5 percent of all marketers ground their product claims on benefits to the customer. Fewer than 1 percent of all marketers dollarize the value of their product and sell with numbers. Only the super marketer dollarizes and sells on the consequences of not buying.

Customers don’t want to lose. Do customers a favor: Warn them what they will lose if they don’t buy your product. When they buy, everybody wins !

For more information on the Inside Secrets Of Advertising, please visit http://www.insidesecretsofad.com/

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]]> http://www.at-hom.org/advertise/always-sell-consequences/feed/ 0 A Free Method Of Driving Traffic To Your Websites http://www.at-hom.org/advertise/a-free-method-of-driving-traffic-to-your-websites/ http://www.at-hom.org/advertise/a-free-method-of-driving-traffic-to-your-websites/#comments Sun, 29 Nov 2009 12:12:00 +0000 admin http://www.at-hom.org/advertise/a-free-method-of-driving-traffic-to-your-websites/ Many successful Internet marketers have found out that one of the best ways to drive traffic to their websites is by writing articles. Getting their own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

An author ...]]> Many successful Internet marketers have found out that one of the best ways to drive traffic to their websites is by writing articles. Getting their own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

An author of a good article usually becomes an instant authority because visitors could obtain some useful information from it to help them in their own business. As a result, it is very likely that they would click the link in your article resource box to visit your website to get more information. Also, the chances of them signing up with you in one of your recommended business opportunities or buy one of your recommended products would be greatly enhanced.

Some marketers might decide to write their own articles if they have the ability to do so while others might choose to join an article cooperative to get access to private label articles or hire someone to write articles for them.

There are three possible routes opened to Internet marketers:

1)Conduct Own Research and Write Your Own Articles.

Those who choose to write their own articles enjoy the advantage that it is “free” and it would give them a sense of pride in accomplishment. There are a wide range of subjects to write about but it is advisable to stick to those relevant to the current businesses the writers are involved in. The disadvantage is that it could be time consuming to conduct some basic research work.

2)Join An Article Cooperative to Get Pre-written Articles.

Hundreds of pre-written articles could be obtained for free or a small fee. From these you could choose those discussing subjects related to the content of your website. These are commonly known as the “Private label articles” which you have full permission to use and also add your own name and article resource box to the article as the author.

3)Hire Someone to Write Articles For You.

Some might find writing own articles too much a hassle especially when they are new to this business or if they do not fancy pre-written articles due to lack of originality, writing articles using ghost writing service could be a possibility to put their own ideas into writing

2)For article marketing on the Internet, articles written with between 400-700 words would suffice. It goes without saying that your articles must be relevant to your Internet business. Hence topic of your articles should be related to: “working at home”, “home based business”, “Internet marketing”, “making money online”, “promoting a website”, etc.

Below are some routes you can use to maximize the readership of your articles:

1)Article Directories

The best practice is submitting your articles to Article Directories. Many publishers of websites, blogs, and ezines visit the sites of these Directories. Hence your articles will be quickly exposed to people who have a large amount of traffic.

2)Article Lists/Newsletters

You could also submit your articles to article lists such as newsletters on Yahoo and Topica. Articles from such sources are normally better received by publishers. As a result, when a submission is done by you via an article list, publishers have more confidence in your articles and would very likely use them.

3)Individual Related Websites

Most websites are focussing on providing valuable information and educational materials to their readers. You could submit your articles to these sites if your articles are relevant to what they need. It is best that you only contact sites where the readers would have an interest in the topic of your article.

4)Ezine Directories

When your articles have been submitted to directories and article lists as mentioned earlier, you could start contacting individual publishers such as the publishers of ezines that are related to your topic. Choose those who accept articles and write to them and convince them that your articles would be of value for their purpose.

5)Give The Articles to Your New Affiliate members

To help your affiliates especially the newly “recruited” ones, you could give them your articles as a way to help promote your site. They could either publish them as they are or they could substitute your link with theirs in the resource box of the article. They would be impressed by such generous gesture from you.

Submitting articles and getting them re-published on others’ websites and newsletters/ezines is therefore one of the most powerful Internet marketing strategies. Your articles will then start working as a free advertisement for you for a long time.

Copyright © 2006 John Woon (Sung-Liang Woon)
http://www.johnwoon.com

About The Author: John Woon (Sung-Liang Woon) is a Latex Consultant with about 30 years of experience.

1) Internet MARKETING TIPS: http://www.johnwoon.com

2) Online medications at DISCOUNTED PRICES: http://lowpricepharmacy.blogspot.com

3) Hypertension and the Heart: http://hypertension2.blogspot.com

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]]> http://www.at-hom.org/advertise/a-free-method-of-driving-traffic-to-your-websites/feed/ 0 Advertisement Outsourcing – Ad Break for India http://www.at-hom.org/advertise/advertisement-outsourcing-ad-break-for-india/ http://www.at-hom.org/advertise/advertisement-outsourcing-ad-break-for-india/#comments Mon, 16 Nov 2009 13:01:35 +0000 admin http://www.at-hom.org/advertise/advertisement-outsourcing-ad-break-for-india/ Imagine this, you are in Europe watching TV and this ad pops up. A pug is following a little boy, in a musical backdrop (You and I in this beautiful world ...) for the theme "Wherever you go our network follows". If suppose the Ad ends with a Dutch company logo instead of Hutch, will t...]]> Imagine this, you are in Europe watching TV and this ad pops up. A pug is following a little boy, in a musical backdrop (You and I in this beautiful world …) for the theme “Wherever you go our network follows”. If suppose the Ad ends with a Dutch company logo instead of Hutch, will the impact be any less significant than it created in India? The concept of the ad is so powerful and hence it can be used anywhere in the world to create a strong brand impression.

IT outsourcing has revolutionized the way, the world looks at India. “Made in India” tag meant high quality in low cost and it started getting acceptance world over. Other industries like automobile, tutoring, health care followed the IT footsteps and created more jobs in India. And now it is the turn for Indian Advertising Industry to have it’s share of pie in the Global Ad business.

‘Brand India’ showcased it’s talents to the world already in the Cannes 2006 Ad festival by winning 12 Lions(Oscar Equivalent in Ad world). The advantage that India have in Cost and language are so obvious, but the major hurdle here will be the cultural differences. Unless one understands the consumer it will be very difficult to sell a product to him.

Certain things are universal. With “Neighbour’s envy , Owner’s pride”, Onida can sell TV in NewYork as well as in NewDelhi. Certain ideas need to be customized to suit the local tastes. Airtel’s Express yourself campaign “One Raised finger can break a billion hearts” can be used by British Telecom in UK, but then Sachin’s dismissal needs to be replaced by Red card for Rooney in the World cup to create the same emotion. If our creative industry can cross this culture hurdle smartly, then sky is the limit.

Already the process had begun. Indian Advertising agencies like McCann Erickson, O&M India, Rediffusion DYR, Mudra Tribal DDB have started their count for Ad projects outside the sub-continent. The market is at a “Tipping Point” waiting to explode.

Give it a shot guys…

Check out my other articles at brandsandads.blogspot.com/

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