Posts Tagged ‘advertisements’

Creating Your Own Pixel Advertising Site

Monday, October 12th, 2009

As I promised in my previous article “Pixel Advertising – A new trend in Online Advertising”, this is a guide on how to build your pixel ad site. The best part of making this site is you don’t need to buy an expensive script; all you need is the cost of registering a domain and web hosting.

To make it easy for you to follow, I organized it step by step.

Step 1
Register the domain name you will use for the site.

Step 2
Prepare the web hosting account for the site.

Step 3
Create a mysql database and user in your hosting account. Make sure the database account has full access to the database. If you are using cPanel, just click on the mysql icon.

Step 4
Download the FREE pixel ad script at www.pixeladraptor.com and uncompress it to your PC.

Step 5
Locate and edit the file config.php and enter the details of the mysql database you created in step 3. You will also have to enter an admin user account and password.

Step 6
Using an FTP program (I use smartftp, its FREE), upload all the files to your site. Iif you want the pixel site to run in the root domain (www.xxx.com), you have to upload the files in the root folder (usually in public_html). If you want the pixel site to run on a subdomain or specific folder, you have to make sure you upload it to the right folder.

Step 7
After uploading the files, access the admin site which is under www.yourdomain.com/admin/ using the admin account you entered in Step 5.

Step 8
Click on the “Settings” tab and enter all the details asked on that page.

That’s it.

If you installed the scripts in the root domain, you will be able to access the pixel ad site by typing www.yourdomain.com. If you installed it in a subdomain, enter www.yoursubdomain.yourdomain.com. If you installed it in a specific folder, enter www.yourdomain.com/yourfolder/

Marvin Gorospe is writing for OnlinePixels4u.com and maintains the site below.

OnlinePixels4u.com
XsiteProTemplates4u.com
eDirectoryPages.com

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Affiliates Publishers Success

Thursday, April 9th, 2009

Making Money From Your Web Site

You’ve created a great site with lots of great content and you have chosen your web host. So big question what’s next? Unless you are especially altruistic (and if you search the web, you’ll be surprised to see just how many people are), you’ll probably want to make some money out of your efforts. But how do you turn this stream of dots on a screen into a revenue stream? Here are a few pragmatic tips that might help basic steps that will get you started and (hopefully) start you thinking.

How will people find my site?

Before you can make money from your site, people have to visit it – it’s as simple as that. Your first job then is to get people to visit your site. It doesn’t matter whether you have the best site in the world, if people can’t find it you are never going to get any visitors. Getting your site known means using search engines, and to get you started, that means submitting to a few of the key engines, particularly Google.

Luckily, there are a number of free web sites that help people to submit sites to search engines. The one I use is Addme.com. This has a very simple interface which guides you through submitting to a number of engines including Subjex, Alexa, Scrub The Web, FAST Search AllTheWeb, LookSeek, Jayde, InfoTiger, NerdWorld, Aeiwi, Walhello, LifeTips, ExactSeek, and EntireWeb. Most importantly, Addme.com gets you into Google. You might want to supplement this with a registration to MSN and Yahoo! (outside Google two of the biggest players) although I have never found registration to the latter particularly easy. Take a look around on the Internet – you might see others submission sites that I don’t know about that will help you out with Yahoo! In fact there are thousands of search engines you need to submit to, but for now, until the ball starts rolling, this will do. Don’t make the mistake many people do – don’t hit as many registration sites as possible in order to increase your chances of a good placing. It doesn’t work like that – submitting to the same engine many times actually does the opposite. In fact, it could get you completely banned from a search engine. And don’t submit specific pages of your web site as an alternative – it won’t help. The search engines are smart enough to recognize the similarities between www.yoursite.com and www.yoursite.com/page1.html!

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How will people even know my site exists?

OK – so search engines are going to direct people to your site, but that’s not the whole story. If you had a regular business, a ‘bricks and mortar’ business, you’d want to let as many people as possible know as quickly as possible that you have started operations, right? Why would an Internet business be any different? As soon as you are up and running, make sure you send out Press Releases. Fortunately, there are now countless Press Release sites on the Internet, most are free; some provide a much more expansive coverage for only a few dollars. Here are a few good ones: http://www.prweb.com http://businesswire.com http://www.prnewswire.com http://www.free-press-release.com http://www.free-press-release.com http://www.theopenpress.com http://www.prleap.com http://www.openpress.com http://www.pr.com http://openpr.com

Have a good look through these sites; many have articles on how to write a successful Press Release. A well written Press Release will significantly increase your chances of getting visitors to your site.

What about directories? Should I use them?

One of the other ways of getting people to your site is registering to directories. There is every possible type of directory on the Internet. They are comprised of lists of items related to a specific topic – travel directories, used car directories, etc. You will almost certainly find a directory to meet your needs. One good one is Craig’s List. This site gets hundreds of thousands of visitors a day and people who list their sites here can get up to 800 visitors a day immediately! Don’t stop there though. If you look around the Internet you can actually find services which, for a small fee, will find directories for you and place your details in them. Generally they are not too expensive.

Should I advertise?

Aside from press releases and directories, you can also pay for advertisements that link to your site. Of course that can be very expensive, but there are a number of cheap alternatives currently available. Particularly popular at the moment are ‘Pixel Ad’ sites. These sites allow you to buy small amounts of adverting that is stuck on a single page. The ‘father’ of these web sites was Alex Tew’s ‘MillionDollarHomepage’ but there are now scores A search for ‘pixel ad’ in Google reveals the following: www.pixeladmall.com www.milliondollarspixel.com www.freepixeladvertising.com

The list goes on and on and on and on and on and is likely to continue growing! How do I make my site make money? By now you should have a few people visiting your site, which is a good start. Without them you won’t have a chance of generating revenue! But how do you start making money now the visitors are coming? One of the problems with the Internet is that everyone wants, and (because of the history of the Internet – DOT COM Boom, etc.) to some extent expects to become at least a millionaire overnight. Very few people do this (the ‘MillionDollarHomePage’ mentioned above took 5 months to make Alex Tew his million – I doubt the other sites listed are even close) and you should start small. Think of making a dollar a day as a good start on the way to something better, rather that an outright disaster that makes you think about quitting! In my experience, if your objective is to make a living from a web site, there are ways and means of achieving this, no matter what the subject area of your site or your current circumstances.

Websign design can be simple when you follow our simple plan at Affiliates Publishers Success http://hurricane.htmlplanet.com/

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Fax Marketing Reaching a New Niche of Customers

Friday, March 27th, 2009

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren’t checking their email, your email advertisements aren’t being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style.

Fax Marketing Can Uncover Hidden Sales

Your fax marketing will tap into the hidden sales that can come from these people on the move because a fax is something physical, and seems to command a sense of urgency by its nature. Think about it. When you see a fax machine generating a fax printout, you assume its urgent. Your natural urge is to grab the fax off of the machine, and read it to see what’s up. A paper fax just can’t be ignored as easily as other electronic communications, like email and voicemail which can be stored and considered later. This is why fax marketing is perfect to get your message noticed, because if you can just get enough people to take a second and read what you have to say, the law of numbers says that a certain number of them will turn into sales.

A paper fax marketing message can’t be easily stored for later reading by your target customer like an email either. Your customer’s tendency, if they want to follow-up in response to your fax communication, is to keep the fax on their desk or other place in front of them, because most people are worried about “out-of-sight, out-of-mind”. This means your message will be sitting right in front of your target customer, while your competitors email or voicemail messages float around in electronic storage, forgotten until a later time. When the customer gets in a buying mood, guess who they’ll remember?

Don’t pass up these incredibly lucrative niches of potential customers who are often bypassed because traditional email and voicemail don’t match their on-the-move work style. Hit them with your fax marketing, and you’ll guarantee that you’re the one they’ll remember. A paper in the hand is worth a hundred emails in the electronic in-box.

Chris Bradley is V.P. of 3 Cent
Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business. To learn more about their money and time saving service by clicking here … fax
broadcasting.

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Developing a Formal Brand Messaging Document

Monday, February 16th, 2009

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.

Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would say? Would their explanation be consistent?

That’s where brand messaging comes into play. In the audio book, “Sound Advice on Brand Marketing,” author Tom Miller says brands need to speak with a single unified voice in every communication with customers and prospects.

“Brand messaging is a formalized document that captures the most important points about your brand,” says Miller. “It is then used to create all of the various brand communications, such as ads, press releases, web sites, literature, and so forth.”

The best place to begin the brand messaging process is with the elevator pitch. “Think about getting on an elevator with a senior executive from a great prospect company. He asks you to tell him why your product or service is so special and better than all the others are. You’ve got 30-seconds. Go!”

Distilling your brand message into a short, memorable description or value proposition sets the stage for the rest of the brand messaging to flow in a logical, informative fashion. “It may take a little hard work now, but it pays big dividends in the future,” says Miller. “Not only is your message consistent, you should also realize major time savings in developing communications pieces. The heavy lifting from a messaging perspective has already been done.”

Tom Miller offers brand marketing advice each week in the free audio newsletter from What’s Working in Biz – http://www.whatsworking.biz/full_story.asp?ArtID=92 – and is president of the branding firm, Miller Brooks.

About The Author

Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

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Moving To The Next Level With Adsense

Monday, November 17th, 2008

When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you need to move to the next level to maximize revenues.

When it comes to Adsense optimization, most will talk about different ad sizes and colors. These can make a difference, but the biggest and best enhancement has everything to do with placement.

Assume you are reading the sports page or some other part of the paper one morning. The page is full of images, text and advertisements. What do you see? Typically, you first read the headlines and look at the images. After that, you either read a story of interest or turn the page.

You will note that I didn’t mention looking at advertisements. This is because you will have developed a filter over time that causes you to ignore the ads on the pages. In practical terms, this is the equivalent of Pavlov’s dogs, but backwards. You know the ads are in certain areas and you just tend to avoid them naturally so you can focus on why your team is losing, you stock bombed or the latest scandal. This concept applies to the web as well.

People inherently avoid advertisements on web pages including Adsense ads. The number one Adsense improvement you can make is to move your ads. Should you place your ads at the top? The bottom? The side columns? The answer to all of these questions is absolutely not. Here comes the secret [drum roll].

The best location for your ads is in the middle of the page. For most sites, this means between the paragraphs of text on a page. Few sites take this approach, so readers are not conditioned to skip over the ads. Since Adsense ads track with the keywords on the page, this position is a gold mine because the ads are read by the visitor as the naturally move down the page. If they naturally read it, a higher percentage of them will click through and that is good news for your revenues.

There are a lot of tips on how to generate more revenue with Adsense. When you cut through the riff raff, however, the placement of your ads is everything. Try it and see.

Halstatt Pires is with MarketingTitan.com – providing internet marketing services.

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Advertisements

Sunday, July 13th, 2008

Love or hate ‘em, you’re hitched to advertisements, and by default, also to their fine print. There are many discussions on whether ads work, what effect they have and who they’re really intended for. We don’t, as a whole, take ads seriously unless we are one of the converted. Yet we should take small print in ads seriously, especially if we are converted.

In print, ads are not so much of a bother; we can easily skip over them. On live TV it’s different. At best we can mute the channel or, god forbid from the point of view of whoever paid for the ad, switch to another, get up for a break, snooze, or take care of some small business. In any case, here we’ll look at what’s really going on and what we can do to shield ourselves from the hazards of small print and fine print. Note that fine is not necessarily small.

Advertisements tell us about what kind of choices we have in the marketplace, yet note that the choices given are only what the advertisers see as viable commercial ones, not the possible ones and there’s the rub. The not so viable commercial choices are absent, yet we may want them if we know what they are.

Advertisers are also more interested in you if you have more money to spend. The more money you have, the more money they’ll spend on advertisements targeted at you. Their prize is your pocket book or wallet. Your well being may or may not be in their picture. On the other hand, folks with less money are not ignored. Witness the advertisements for help with bad credit.

Values are subjective constructs and advertising unashamedly plays with them. It makes things more real than reality itself. Perceived values are embellished. Colors are intensified or flattened and background details are added or subtracted to create special effects that are designed to trigger the impulse to buy or to get you to relate positively to the message. Voice and sounds are manipulated to reinforce images and pitches. There is no doubt that advertisements are a species of propaganda. Enjoy the ad ride, but be aware you’re not in an amusement park. Disney World it isn’t unless it is.

Ads are sometimes written by tricksters. Here are two examples. An ad with bold, towering print and low price quotes for cruises had the following very fine print disclaimers:

Limited availability; prices shown are min. for selected departure dates (not stated); other dates higher; not responsible for last minute changes of prices or itinerary by cruse line, or any errors or omissions in the content of this ad; some restrictions and cancellation penalties may apply. We don’t know availability, the selected dates, higher prices for non-selected dates, penalties for cancellation or other restrictions.”

What do they know? They hope you will ask. The fine print in the ad , whatever you can make out of it, is actually a litany of questions to ask the agent if you are not scared to dial the toll free number. Note that the word ‘minimum’ is abbreviated- easier to miss that way. That list of disclaimers is a beauty. Should you call? Only if you haven’t read the fine print. In that case … enjoy the cruise whenever, wherever, at whatever price.

Travel fraud is not uncommon and folks planning a vacation seem to be in a frame of mind that makes them vulnerable to ads with exotic landscapes. So check out destination details, which may surprise you. The advertised choice hotel may be a renovated shack. The beach front may be a mile away. It’s much better to seek out a travel agent than have one seek you out.

A large newspaper ad for a Pope John Paul Memorial Commemorative coin was advertised to be issued directly from The Roman Monetary Authority. The fine print on the bottom stated that the so-called Roman Monetary Authority is simply an Independent Corporation. The ad in bold print says that only a total of 500 Commemoratives will be issued per nation. How many nations are there? You get different answers depending on who you ask. The United States recognizes 192 independent nations, excluding Taiwan for political reasons. Using the 192 figure, we come up with a 96,000 coin “limited release”. Then again, who’s counting?

The bottom line is that you should step cautiously in the minefield of advertisements. Here’s an Ad Checklist:

  • In advertisements look at the small fine print first.
  • Check the offer date limitations in advertisements.
  • Are photos for illustration only and do not represent advertised items.
  • Do discounts or terms of the offer apply only to minimum dollar or quantity purchases?
  • Are there specific items excluded from any discounts? What are they?
  • Are any of the advertised products excluded from the promotion?
  • What is the interest rate after the end of any free financing period?
  • Are there limits on multiple purchases?
  • Are rain checks available?
  • Is the offer good only while supply lasts? What is the supply?
  • Are any locations exempted from the promotion?
  • Are there Free Delivery distance disclaimers?
  • Does a warranty apply only to the original owner?
  • If a monthly service is cancelled, is the monthly service fee prorated?
  • What is the order cancellation policy?
  • What, if any, is the return policy?
  • If the so-called monthly billing cycle 12 or 13 times a year?
  • If you are making a financial investment in a new venture, check with your tax and/or legal counsel.
  • If you are making a financial investment in a new venture, check for missing fine print. Are they telling you everything?
  • What are the late payment penalties? These can knock you out. And they’re always in the small print.
  • What does the advertisement or contract say about discontinuing any service?
  • Is there a minimum purchase amount for the offer?
  • Never make a late payment if humanly possible. The penalties for late payments are serious.
  • Never use credit until you know what your credit limit is.
  • Review your credit report before borrowing more.
  • Know exactly what all the advertisements you read or watch say.
  • Remember: advertisements are propaganda.
  • Shred all advertisements for unwanted credit cards.

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