As you walk by a magazine rack have you ever noticed all of the
advertisements reaching out to you, calling your name? Okay, so their
not literally calling your name but you get the picture. I’m sure you
haven’t because you probably didn’t realize that there were any types
of advertisements on the cover of your favorite magazine or any other
magazine for that matter. Well, I would like to inform you now that
there are all kinds of advertisements on the covers of magazines. It’s
not a secret that the editors and writers know just exactly the type
of stories to place on the cover of the magazine that will appeal to
you as the reader so that you will buy their magazine.

When taking a look at the cover of the popular magazine, Glamour
November 2000, I attempt to dissect it trying to find out what the
magazines major claim is or what the magazine is trying to display to
it’s readers. This genre of magazines is a fashion magazine. The cover
stories appeal to women very easily with brief headlines such as:
Feeling Fat? How Not to Blimp Out Over the Hi-Cal Holidays, and the
heading that would be sure to attract women: Happy, Sexy, Healthy, 153
Ideas to Reinvent Yourself. It doesn’t take a great many brain cells
to figure out that Glamour and other fashion magazines are trying to
attract women who are typically between the ages of 20 and 40, working
class women, wanting to improve their marriage/relationships that they
are currently in. The working class women between these ages are seen
throughout the magazine. Models sport office attire and also dressy
casual attire when going out for the evening. The avertisements also
feature working women with children, and the actresses, though they
make a lot of money are also working women. To appeal to an audience
of women, the magazine uses color. For example, in this issue the
colors are lavender and orange. Who would want to buy a magazine that
used drabbing colors or no color at all? The magazine uses brief story
lines so that potential readers will know what kind of stories are in
the magazine. To top it all off the magazine usually includes a
picture of a celebrity in the center of the cover so that the reader,
who is typically a woman, will have an image to critique her own body
against.

Usually this picture is of an actress or a model with beautiful hair,
trimmed and well cut nails, perfect make-up and a fit yet skinny body.
The actress on the cover of Glamour this month is actress Debra
Messing. She is featured wearing a multicolored sequence dress that
reveals some skin with her long beautiful hair flying around as if a
fan is blowing. A woman that is looking at this magazine might
consider buying it because she may think that she wants to look like
her. Then, when reading the storylines, the woman is informed that she
can look like Debra Messing with the 153 Ideas To Reinvent Yourself
article.

This product/magazine is associated with fashion, beauty, and
relationships. In these types of magazines women are given hopes that
they can improve their image and relationships by reading the articles
and following them. Women imagine the perfect relationship as having a
man that is sexy, good-looking, loving and someone in which you have a
great time with all of the time. It symbolizes the “American Dream” to
be beautiful, in shape, in the perfect relationships and live happily
ever after.

From a cultural stand point, the people featured in this magazine are
of Caucasian ethnicity, however, other cultures are represented in
this magazine such as African American, Oriental, and Latin. Cultural
values are implemented in the articles. I see this represented in the
clothing that the models are wearing. Usually when flipping through
the magazine to the articles and pictures they show of models in the
latest fashion and styles, the wardrobe designers will put the pieces
of clothing with a certain ethnicity that is typical of that race. For
example, a dress that looks of oriental distinction would most likely
be put on an oriental model. Let’s face it, I know that I don’t look
beautiful in an oriental dress, but when i see it on an oriental woman
i may think differently. However, when looking through Glamour I have
noticed that through out the magazine there is mainly Caucasian woman.
The attempt to throw in different nationalities may just only be an
attempt. Magazines want to try to appeal to everyone and this is an
evident way to do so.Glamour also, assumes that culturally American’s
think topics such as quick ways to be happy, and changing your look to
be more attractive, will cause men to fall at your feet.

It’s not a secret that American’s are not patient because we are used
to having everything at our fingertips, and therefore that is why
fashion and beauty magazines such as Glamour and Cosmopolitan are able
to sell to so many women between the ages of 20 and 40. They are at
the childbearing age, and after they have a child they want a quick
fix to put their bodies back to the way they used to be. They want to
feel young again and to improve their marriages or relationships.
As a sub claim I look to the ads in the magazine. One such ad that I
would like to comment on is an ad on General Foods International
Coffees advertising their new cappuccino flavors. Relating to the
magazines major claim, the ad shows men and women having a wonderful
time at what looks be a party as they drink their new flavored
cappuccino and socialize with one another. The men and women in the
pictures are around the age range that I said before. The ad also has
a coupon attached offering a dollar off of a purchase of this product.
This coupon is there to entice you to buy it. I believe that this
makes you think that even if you don’t like coffee you will save a
dollar by using the coupon and therefore it wouldn’t matter if you had
spent the money on it and didn’t’ like it. By looking at the pictures
the ad uses, you are made to think that by buying this product you
will be happy, have many friends, and be appealing to other people.
Coffee drinking is typical of this age range, and advertisers know who
to direct an ad like this to.

The magazine doesn’t put advertisements in the pages for nothing. If
you were to glance through the women’s magazine, Good Housekeeping,
you would not find ads for an awesome four-wheel drive truck. You
would most likely find ads about cleaning supplies and possibly beauty
products.

Beware! Magazines are a magnificent way for companies to entice you to
buy their items. They think they seem to know exactly what the
consumer wants, but do they really know? Advertisers in fashion
magazines thrive on the fact that women constantly criticize their
bodies. By showing actresses and models in fabulous dresses and
looking very pretty and skinny, the magazines invite you to find flaws
with your body, but then tell you that it’s okay because they have a
way to fix it. You can tell a lot about our culture from looking at
fashion magazines and the ads they contain. So why do we continue to
buy these magazines? Because most people are not satisfied with their
looks and we probably never will be.

The article was produced by the member of masterpapers.com.
Sharon White is a senior writer and writers consultant at term papers. Get some useful tips for thesis and buy term papers .

This essay will look how marketers use sex. It will discuss how the
sexual imagery is communicated to its receivers and how the imagery
gives us the desire to buy. It will also consider the ethics involved
with the use of such imagery

The use of sexual imagery to sell products is very frequent. However to understand why it is used
so often, we must first look at the actual communication process
itself.

All marketers and advertisers have to assess how they are going to put
across their message and to which media. Each form of media the
marketers use can provide an advantage and disadvantage in terms of
their target audience. For example noise in the commutation process
may affect the actual way in which the message is put across and to
whom. The intended receiver maybe on the phone or in a conversion with
another person whilst the marketer’s message is being shown on
television. However a press advertisement may have similar problem as
advertisements may go unnoticed due to the competitiveness of
editorials. So the choice of media is important

It is wise for company to encode a good solid message that will go
along with what is expected. Although a change from the norm is
sometimes needed.

The most important part of the communication process is the “decoding”
of the message. How the receiver decode the message is very important
to their views and feedback. However it is important for the marketer
to realize that each person will decode it differently. Lets take for
example the lynx adverts of the late 90’s. This has men attracting the
opposite sex very successfully whilst they are wearing this product.
This advert to men may appeal. Yet to some men and mainly women they
may see it as just a cheap brand of perfume that certainly wouldn’t
attract.

The same would go for a company who makes unrealistic claims. Lets
take for example “The most successful ever hair replacement treatment”
maybe accepted by a few receivers but not by others.

This is the same for all adverts television program, movies and in
fact many situations in life. So it is not only considered when using
sex in adverts. However as sexual imagery is an issue that attracts
more attention than other styles of ads the company must consider more
what it is showing to its receivers e.g. older generations are not to
fond of use of sex to sell. If they are targeting older people then it
is not wise, as it will possibly get negative feedback.

“Sex is a get way to get attention. It rarely fails as an attention
getter. It’s a sure bet and a great way of getting through the clutter
of advertisements. It plays on the most coercive emotions of all”

Clearly from this statement we can see that the marketers feel that in
today’s ever-competitive environment of advertising. With this
statement in hand it appears that advertisers have a very good tool in
which to sell their products. Certainly we have seen a higher profile
of more seductive advertising over the past few years. Although
researchers say not so much in terms of quantity but more in its
directness.

The use sexual imagery by advertisers is a great way of getting not
only attention but also into its receiver’s minds. Lets take for
example the average man in the street, most will either have girl
friends, wife’s or be single young men looking for female attention.
We can see there are two key sections here that advertisers can
exploit.

Most men can satisfy their sexual needs with their girlfriends
or wife’s, however sexual imagery tries to satisfy their erotic
fantasies. The imagery is likely to show wonderful looking women in
amazing places doing amazing things something that most couples could
only dream of. These images allow the receiver to connect that product
with the images of fantasy they have just seen. With these images in
mind the product advertised will at worse be remembered but at best
hopefully purchased or desired. And now with changes in culture over
the past 3 decades advertisements are also doing this to women. Take
for example the coca cola advert this has a hunky young man that the
women come to see at 11.30am everyday as he works.

This clearly plays on the young ladies fantasy of finely toned,
smooth, good looking men, when is it common that they will go home to
an average looking slightly over weight husband or boyfriend.

Although it is nice for us all to see these sexual images as a fantasy
that the marketer is creating to sell its product it can actually
cause problems.

The use of slim beautiful women to sell low fat foods to people can be
harmful. Women may feel the advertisement will make them look like
this when in fact it may not. It is making people follow false dreams
or hurting themselves.

The article was produced by the member of masterpapers.com.
Sharon White is a senior writer and writers consultant at term papers. Get some useful tips for thesis and buy term papers .

The basic mistake people make while advertising for their property is that they try and include every possible information about their property as if the property is to be sold solely on the basis of this ad. But such ad will lead to drop the ad response, as it is unable to hold the attention of the person reading it. As it seems that providing more information in the ad the lesser would be the response to it. It is not so that you should not provide any information but then it should be chosen carefully. As ad is to grab attention and give u results in the form of visitors approaching you.
It is not possible for the reader to approach each and every listed home in the newspaper, definitely they are eliminating some of them. You are not suppose to be amongst eliminated one’s. You don’t have to give them any such chance.

There are certain factors to be considered while making an ad for your property i.e. it should grab reader’s attention, should be able to pull their interest, create a desire and compel them to take an action. Now let us see these factors on an individual basis:

To grab attention of a particular individual looking for such ad you need to make them feel that this ad relates their search. The simplest way to do this is start your ad with mentioning the name of the city or place your home is in. It’s very simple. If anyone desires a place at such location will start reading your ad.

Now since grabbing the attention is not all you need to capture their interest too. The best way to it is to provide some of the financial information as people are very much interested in this information, but in most of the ads it is rarely mentioned to them. Now for giving this information you can contact any of the bank or loan officers and ask them for an estimate for your property. They can surely provide you with a figure you can quote in your ad.

You can also mention the mode of payment you would prefer. Now to create some big desire you can continue giving some positive terms like fenced back yard, fireplace such terms makes a person feel good while reading your ad.

Now what exactly do u want the reader to do? Certainly you want then to take some action. Now to make that happen you need to provide them with some contact information. You can give then the option for calling you e-mailing you or if you have a website they be given with the URL of your site. The major responses come generally by providing them with the telephone number as its makes the interaction easy for the reader.

So now you know what to do when you are to give an ad for your property.

Alex Tonel is editor of http://www.realmortgagedir.co.uk and http://www.realeducationdir.co.uk