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The average employee corresponds to other companies via e-mail over ten times a day

Ten times a day is a rather frequently, especially when you look at it over the span of the whole company. Even a small company with 5 people, you are sending out fifty e-mails a day.

Now consider turning your email into a subtle marketing campaign. That is fifty potential advertisements a day, possibly more. Even if you are responding back and forth with the same people, each time they see the advertisement they are more likely to be interested. Think about how many times you see the same commercial on TV before you buy a product/service/etc.

So now the question is what can you do to turn your email into a marketing campaign.

The best way to go about it is to be as subtle as possible. People are very sensitive to spam now days, and if you make an e-mail full of images and HTML they are likely to be turned off quickly.

My best recommendation is to use your signature, insert links to pages of your site where you have affiliate links, services, products, etc for sale. That way every time they read your e-mail they are likely to see them.

However – this is not a new idea, and you may already be doing this. There is a twist, and that is how you are labeling your links and additional text that you can put with it.

Instead of just putting “Joes Plumbing” and linking it to your website, think of some aspect of your website that would interest people into going. Change the link to “Why pay a plumber to do a five minute job?” and link to your page where you have some basic how-to’s.

Further, you can add additional text to help increase the interest of every person who reads your e-mail. Every week put a different quote in the signature below your link, taken from an interesting part of your website.

For example –

Why pay a plumber to do a five minute job?

Tags: Advertise, business, clients, email, free, increase, Internet, Marketing, sales, success

The marketing field is flooded with sources and experts. How does a business owner weed through these sources – and all their advice – to find someone who can help grow businesses effectively and affordably? Smart business owners always advertise with two things in mind: 1. The Ten Commandments of Marketing; 2. The Ten Commandments of the Bible.

The Ten Commandments of Marketing

1. Get a marketing plan. Even the simplest of plans can help business owners avoid wasting literally thousands of dollars and sometimes years of lost business growth.
2. A business owner’s main focus should be on growing business. Hire consultants to handle accounting, taxes, marketing or any other tasks that may distract from growing business.
3. Business owners should know their customers. Their customer is not they or their spouse or their best friend. They should constantly talk to real customers and test their message on them.
4. Pick a niche. No one is going to believe that one business or product is the best, the fastest and the cheapest. Pick one. And stick with it.
5. Advertise products’ benefits – not their features. Customers don’t care about the 786-megawatt superconductor. They just want to know how it’s going to save them time, make them money or improve their image.
6. Specialized products should be advertised through direct media channels. Products offering something for everyone should be advertised through mass media channels.
7, Keep words to a minimum. Enough said.
8. Generally, prospects need to hear or see a message at least nine times. Generally, prospects need to hear or see a message at least nine times. Generally…
9. Stay ahead of customers. Stick with what works, but watch sales trends.
If trends start changing, products and/or marketing mix may need a change.
10. Free advertising is the best kind. If something is really newsworthy, let the media know.

The Ten Commandments of the Bible

Being aware of the Ten Commandments of the Bible will help business owners select a good marketing specialist. Most marketing specialists probably can’t recite the Commandments. But they should know they frown on stealing, lying, cheating, and a few other things.

A good marketing specialist will ask a lot of questions; they’ll give some free advice; they’ll provide a very close estimate and guarantee to work within the estimated boundaries. In short, they don’t lie, cheat or steal.

Smart business owners listen to their gut instincts to find a good marketing consultant. A good one will ask a lot of questions about the specific business, its history, its successes and failures. They’ll ask where the owner thinks the business should go; they’ll give some free advice; they’ll provide a very close estimate for the work they recommend; they’ll guarantee to work within the estimated boundaries. In short, they’ll care about the Client. If they don’t, move on. This sounds like simple advice, but it’s surprising how many business owners throw out these rules and don’t listen to their gut instincts.

By following the Ten Commandments of Marketing and the Ten Commandments of the Holy Bible, success will come easier. All business owners seem to do a lot of praying when it comes to the state of their business anyway, so it just seems fitting to tie the two together.

Holly George, Award-Winning Advertising Expert & Marketing Spitfire, shows small business owners how to blast their business to the next level of success. Find out more at http://www.boostyourbottomline.com

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