Advertising @ Home

High search engine ranks and listings can brand your website and drive a high awareness of your site. When search engine listings are within the first three, consumers are able to recall those sites at least 50% of the time. Banner ads and titles are usually ignored and avoided like the plague.

In the years before the Internet explosion, businesses had to identify a market and craft their messages in such a way as to target those markets. They used mass medio to deliver these messages, hoping that the right person will read them and buy.

Now things have changed. People are searching on the Internet for products, goods, and services. They are actively pursuing these online.
When keywords are typed in that are relevant to your business, then these people are sent to your website. These are highly qualified leads, with a high conversion and response rate.

Now the next step is to offer valuable web content. There is a saying, “content is king” and this is very true. People go to a website for the content. Your site has to be usable and it has to excite the user. You have to be able to balance usability and visibility of your website.

You could have a perfect site with great content, but you must take care to make sure it can be found. Or you could be ranked number one on all of the major search engines, but when people get to your site, there is nothing useful on your site.

Having useful web content and being visible go hand in hand. Using SEO as part of yoru overall brand and Internet marketing strategy will position you at the higher rankings of your industry.

Enigma Valdez is an internet marketer dedicated to helping businesses grow and succeed. You can access his sites at

http://resultsbasedmarketing.blogspot.com/

http://sevenfigurecopywriter.blogspot.com/

Tags: Advertise, advertising, business, content, Internet, market, Marketing, online, sales, sea, SEO, web

Any Plumbing business Website not linked into other websites of Industry specialists is leaking money. Any plumbing business not using an Email address in their advertising campaigns is suffering a major money break.

To date, there has not been any organization to show Plumbers how to link together with other trades and their websites. Plumbers need to advertise and market their services better and to understand how linking their websites provides the strength that the World Wide Web now demands.

All the Search Engines on the ‘net have changed their search criteria and if you aren’t linked, you simply don’t get ranked beyond the 100,000,000′nth place. And precious few people look beyond the first 10 to 20 names. People simply haven’t got the time or patience required to search so far.

Constructing Profits shows Plumbers how to advertise their services better through their website and seminars.

Because each Trade in the Building Industry has its own professional Associations, the desire to link with each other simply hasn’t been required. This requirement probably hasn’t been realized yet because everyone is too busy looking after their own people and that is as it should be.

The WWW is now a very demanding monster that is based on content and relevancy. The deciding fact for relevancy is now very much dependent on who links to whom. And this is where constructing profits can provide the relevant ‘glue’ to all the different trade associations, or to independent websites, so that relevancy is established.

We need to construct our own industry network web within the WWW.

Something else that I have found in my recent research is that many (far too many!) Plumbers in Australia don’t even list an Email address in their Yellow Pages advertisements. In today’s world this could almost be called “Business suicide”.

If you are unfamiliar with the ‘net, that is still not a reason for not having an E-mail address to take requests in a written format for a job. You don’t have to have a website to have an E-mail address but you do have to have an E-mail address if you want your business to grow.

The other advantage is to being able to take job requests in writing to protect you legally. If something goes horribly wrong with a job, and you have the job request in writing, you then have legal proof of what the job request entailed.

Many people will write an E-mail but they won’t write a letter. In fact, I would recommend every acceptance of a quote for a job is confirmed by E-mail.

Constructing profits is showing Plumbing and construction contractors how to “link up” to make more profit and spend less hours doing it.

By constructing our own network web within the WWW we gain industry relevancy in the Search Engine algorithms which translates into more jobs from our Email and Websites and more profit for our various businesses.

Constructing profits in a business is the foundation of a sustainable business.

http://www.constructingprofits.com
Showing contractors how to make more money
~ working less hours!

Tags: Advertise, construction, contractor, leaking, market, money, networking, plumber, profits

If you are looking to improve your marketing results, then you need to follow these quick & easy guidelines.

1. Know your consumer. You just cannot market to a market that you do not know. You have to get to know your market as if it were a person. What motivates that “person” to buy your product? How old is the average person buying from you? What gender are they? Where do they live? What kinds of jobs do they have and what is their income? The more you know about your market, the more you are able to target your message effectively.

2. You need to have the right timing to market effectively. You can have a great marketing message, but your market will not be interested if it does not reach them at the right time. Think about certain times of the year that your product or service can be advertised aggressively. Holidays such as Christmas, Fourth of July, and Easter could be exploited to increase revenue for your business.

3. You have to have the right offer. In direct response marketing, the experts say that only 20% of your results are based on your creativity. Then, 40% is dependant on your offer, and the last 40% is dependant on your list. With this in mind, you have to test your offers. You have to find the right offer that will beat all your other offers, and then turn around and test it again. You need to TEST, TEST, TEST, TEST, and then TEST again. In addition, after it is all done and over with, you need to start all over again, with your testing. In this way, you will be testing and refining your results for the better on a continual basis.

4. It is all about your communication and message. If you know your market well enough, you will be able to use that knowledge to create a message that hits them in the core. Your message will resonate with their hearts. It will address their needs and your service or product will differentiate you from your competitors. Be sure that you stress benefits over features. All too often, advertisers are hung up on the features, and leave prospects wondering what the benefits are. Do not assume that your prospect will already know the benefits. You have to spell them out for the market.

So there you have it. With these simple power-strategies, you will be able to approach your next marketing campaign aggressively. By knowing your market, you will ensure that you reach them at the right time. The right time means that it is the time when they are ready to buy from you. By experimenting with your offers and testing them on a regular basis, you will be able to find the most productive offer.

Enigma Valdez is an internet marketer dedicated to helping businesses grow and succeed. You can access his sites at

http://resultsbasedmarketing.blogspot.com/

http://sevenfigurecopywriter.blogspot.com/

Tags: Advertise, advertising, business, content, Internet, market, Marketing, online, sales, web

A big challenge for every small business owner is the need to ‘find time’ for marketing.

I can relate. None of us are full time marketers. We’re all providing services to clients. And when you’re serving clients too, it’s hard to fit in sales calls and marketing activity. It’s hard to maintain momentum.

One thing is for sure, whatever shape our business is in right now, we all have the same 365 days in 2006.

Will you use that time to create a structure that supports you and brings in clients automatically, or will you still be complaining about ‘lack of time’ when 2007 rolls around?

Despite being one of the most disorganised people on the planet, and someone who was earning all my income from selling my time just 18 months ago, I have managed to create an ‘autopilot’ marketing machine, generate passive streams of income, and I now earn more than I ever have, whilst working less hours. I truly believe that you can do the same, so in this article I want to share with you a few ideas that may help if you’ve been having trouble ‘finding time’.

1. If you don’t enjoy it, you’ll never ‘find the time’

If the idea of marketing and selling your services leaves you with a yucky feeling in the pit of your stomach, then let me assure you, you’ll never ‘find time’. As long as you feel like this, there will always be a more attractive activity pulling your attention. Even if your fairy godmother gifted you with two whole weeks, you’d still find ways to avoid marketing and selling. It’s called ‘Creative Avoidance’.
Is your problem is really a ‘lack of time’ or are you creatively avoiding marketing and selling?

2. If your business isn’t structured properly, you’ll never find the time

If meeting your revenue goals is dependent upon you working with clients 4-5 days a week, then it’s going to be really hard to find time for marketing. You may need to take a closer look at your pricing structures and put together a business plan that includes time for marketing, administration, rest, and time to reinvest in yourself. E-Myth author Michael Gerber calls this working ‘on’ the business, not just ‘in’ the business. My own experience was that I had to simultaneously increase my prices whilst slashing overheads to create a situation where I did have time to work on my business.

If you’re working flat out just to keep afloat, then you definitely need to take a closer look at what you are charging.

3. If your only way of generating income is by selling your time, then you’ll never ‘find the time for marketing.’

Somehow you need to break this catch 22, and the way to do that is by ‘productising’ your services. Sharing your expertise through a book, an audio package.

I know, I know! You’re too busy working with clients to have the time to create products. The good news is, there is a way to create revenue producing products that does not have to take hours of your time.

The first product I ever created was simply a recording of a day long seminar that I ran. That product brought in

Tags: Advertise, advertising, entrepreneur, income, market, Marketing, promote, promotion, small business, time man

The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (that’s you). It is the sign-off that accompanies the logo. Its goal is to stick: “If you get nothing else from this ad, get this..!” A few well-known examples of these slogans include:

American Express: “Don’t leave home without it”

Apple: “Think different”

AT&T: “Reach out and touch someone”

Timex: “Takes a licking and keeps on ticking”

Wendy’s: “Where’s the beef?”

Wheaties: “The breakfast of champions”

Unfortunately, ad slogans don’t always work, usually because they are generic, ready-to-wear, off-the-shelf lines that are taken out and shined up, ready to be used again and again when the creative juices have stopped flowing. Dozens of advertisers use them without blinking. Their ad agencies should be ashamed of themselves!

Slogans Around the World

Slogan nomenclature varies from place to place. So, what’s what, where? In many parts of the world, and generically, they are “slogans.” In the USA, they are tags, tag lines, or taglines. In the UK, they are end lines, endlines, or straplines. Germany prefers claims while France uses signatures. In the Netherlands, they are pay-offs or payoffs. To the unimaginative, they are rip-offs or ripoffs. And at ADSlogans Unlimited, we call them slogos (the slogan by the logo). Slogans are often treated as trade marks (

Tags: Advertise, branding, business identity, logo, market, Marketing, slogan, strapline