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Customers would rather not lose something than save something. If offered the choice to not lose $100, or to save $100, the customer will choose the not lose option. This is an important marketing understanding. Always communicate the consequences to the customer of going without your product. The fear of loss is a much stronger buying motive than the potential to save.

For example, take the storm window manufacturer who claims its double-paned windows “Will save you $2.00 a day in reduced energy consumption.” It is more effective, more memorable, and more compelling to say, “You are losing $720 a year with your old single-pane windows. Try ABC Double-panes.” The gauge and controls company that says, “New Spillex Controller prevents overfilling, saving you hundreds of dollars in cleanup costs,” would generate more inquiries and more sales using, “Overspilling spills your dollar bills on the ground. New Spillex Controller stops your loss.”

Every benefit for every product can be dollarized. Every benefit for every product can be expressed in the dollars and cents and delivers to the customer. Every benefit can be calculated to show the economic value to the customer. The benefit can be presented as a saving for the customer, or as the cost of going without the solution.

It is always more effective to influence the customer by showing the cost of going without, along with any other consequences of not buying your product. Few customers knowingly ignore consequences and then deliberately buy an alternatative product just for a lower price.

The super marketer dollarizes the product benefits and then shows the customer what it is costing him per year, per week, per hour to go without the product.

Fewer than 5 percent of all marketers ground their product claims on benefits to the customer. Fewer than 1 percent of all marketers dollarize the value of their product and sell with numbers. Only the super marketer dollarizes and sells on the consequences of not buying.

Customers don’t want to lose. Do customers a favor: Warn them what they will lose if they don’t buy your product. When they buy, everybody wins !

For more information on the Inside Secrets Of Advertising, please visit http://www.insidesecretsofad.com/

Tags: Advertise, advertising, copywriting, earn, Marketing, money, prospect, sale, sell

Many successful Internet marketers have found out that one of the best ways to drive traffic to their websites is by writing articles. Getting their own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

An author of a good article usually becomes an instant authority because visitors could obtain some useful information from it to help them in their own business. As a result, it is very likely that they would click the link in your article resource box to visit your website to get more information. Also, the chances of them signing up with you in one of your recommended business opportunities or buy one of your recommended products would be greatly enhanced.

Some marketers might decide to write their own articles if they have the ability to do so while others might choose to join an article cooperative to get access to private label articles or hire someone to write articles for them.

There are three possible routes opened to Internet marketers:

1)Conduct Own Research and Write Your Own Articles.

Those who choose to write their own articles enjoy the advantage that it is “free” and it would give them a sense of pride in accomplishment. There are a wide range of subjects to write about but it is advisable to stick to those relevant to the current businesses the writers are involved in. The disadvantage is that it could be time consuming to conduct some basic research work.

2)Join An Article Cooperative to Get Pre-written Articles.

Hundreds of pre-written articles could be obtained for free or a small fee. From these you could choose those discussing subjects related to the content of your website. These are commonly known as the “Private label articles” which you have full permission to use and also add your own name and article resource box to the article as the author.

3)Hire Someone to Write Articles For You.

Some might find writing own articles too much a hassle especially when they are new to this business or if they do not fancy pre-written articles due to lack of originality, writing articles using ghost writing service could be a possibility to put their own ideas into writing

2)For article marketing on the Internet, articles written with between 400-700 words would suffice. It goes without saying that your articles must be relevant to your Internet business. Hence topic of your articles should be related to: “working at home”, “home based business”, “Internet marketing”, “making money online”, “promoting a website”, etc.

Below are some routes you can use to maximize the readership of your articles:

1)Article Directories

The best practice is submitting your articles to Article Directories. Many publishers of websites, blogs, and ezines visit the sites of these Directories. Hence your articles will be quickly exposed to people who have a large amount of traffic.

2)Article Lists/Newsletters

You could also submit your articles to article lists such as newsletters on Yahoo and Topica. Articles from such sources are normally better received by publishers. As a result, when a submission is done by you via an article list, publishers have more confidence in your articles and would very likely use them.

3)Individual Related Websites

Most websites are focussing on providing valuable information and educational materials to their readers. You could submit your articles to these sites if your articles are relevant to what they need. It is best that you only contact sites where the readers would have an interest in the topic of your article.

4)Ezine Directories

When your articles have been submitted to directories and article lists as mentioned earlier, you could start contacting individual publishers such as the publishers of ezines that are related to your topic. Choose those who accept articles and write to them and convince them that your articles would be of value for their purpose.

5)Give The Articles to Your New Affiliate members

To help your affiliates especially the newly “recruited” ones, you could give them your articles as a way to help promote your site. They could either publish them as they are or they could substitute your link with theirs in the resource box of the article. They would be impressed by such generous gesture from you.

Submitting articles and getting them re-published on others’ websites and newsletters/ezines is therefore one of the most powerful Internet marketing strategies. Your articles will then start working as a free advertisement for you for a long time.

Copyright © 2006 John Woon (Sung-Liang Woon)
http://www.johnwoon.com

About The Author: John Woon (Sung-Liang Woon) is a Latex Consultant with about 30 years of experience.

1) Internet MARKETING TIPS: http://www.johnwoon.com

2) Online medications at DISCOUNTED PRICES: http://lowpricepharmacy.blogspot.com

3) Hypertension and the Heart: http://hypertension2.blogspot.com

Tags: article writing, articles, freeadvertisemen, internet marketers, marketing techniques, money, own articles

Any Plumbing business Website not linked into other websites of Industry specialists is leaking money. Any plumbing business not using an Email address in their advertising campaigns is suffering a major money break.

To date, there has not been any organization to show Plumbers how to link together with other trades and their websites. Plumbers need to advertise and market their services better and to understand how linking their websites provides the strength that the World Wide Web now demands.

All the Search Engines on the ‘net have changed their search criteria and if you aren’t linked, you simply don’t get ranked beyond the 100,000,000′nth place. And precious few people look beyond the first 10 to 20 names. People simply haven’t got the time or patience required to search so far.

Constructing Profits shows Plumbers how to advertise their services better through their website and seminars.

Because each Trade in the Building Industry has its own professional Associations, the desire to link with each other simply hasn’t been required. This requirement probably hasn’t been realized yet because everyone is too busy looking after their own people and that is as it should be.

The WWW is now a very demanding monster that is based on content and relevancy. The deciding fact for relevancy is now very much dependent on who links to whom. And this is where constructing profits can provide the relevant ‘glue’ to all the different trade associations, or to independent websites, so that relevancy is established.

We need to construct our own industry network web within the WWW.

Something else that I have found in my recent research is that many (far too many!) Plumbers in Australia don’t even list an Email address in their Yellow Pages advertisements. In today’s world this could almost be called “Business suicide”.

If you are unfamiliar with the ‘net, that is still not a reason for not having an E-mail address to take requests in a written format for a job. You don’t have to have a website to have an E-mail address but you do have to have an E-mail address if you want your business to grow.

The other advantage is to being able to take job requests in writing to protect you legally. If something goes horribly wrong with a job, and you have the job request in writing, you then have legal proof of what the job request entailed.

Many people will write an E-mail but they won’t write a letter. In fact, I would recommend every acceptance of a quote for a job is confirmed by E-mail.

Constructing profits is showing Plumbing and construction contractors how to “link up” to make more profit and spend less hours doing it.

By constructing our own network web within the WWW we gain industry relevancy in the Search Engine algorithms which translates into more jobs from our Email and Websites and more profit for our various businesses.

Constructing profits in a business is the foundation of a sustainable business.

http://www.constructingprofits.com
Showing contractors how to make more money
~ working less hours!

Tags: Advertise, construction, contractor, leaking, market, money, networking, plumber, profits