Any Plumbing business Website not linked into other websites of Industry specialists is leaking money. Any plumbing business not using an Email address in their advertising campaigns is suffering a major money break.
To date, there has not been any organization to show Plumbers how to link together with other trades and their websites. Plumbers need to advertise and market their services better and to understand how linking their websites provides the strength that the World Wide Web now demands.
All the Search Engines on the ‘net have changed their search criteria and if you aren’t linked, you simply don’t get ranked beyond the 100,000,000′nth place. And precious few people look beyond the first 10 to 20 names. People simply haven’t got the time or patience required to search so far.
Constructing Profits shows Plumbers how to advertise their services better through their website and seminars.
Because each Trade in the Building Industry has its own professional Associations, the desire to link with each other simply hasn’t been required. This requirement probably hasn’t been realized yet because everyone is too busy looking after their own people and that is as it should be.
The WWW is now a very demanding monster that is based on content and relevancy. The deciding fact for relevancy is now very much dependent on who links to whom. And this is where constructing profits can provide the relevant ‘glue’ to all the different trade associations, or to independent websites, so that relevancy is established.
We need to construct our own industry network web within the WWW.
Something else that I have found in my recent research is that many (far too many!) Plumbers in Australia don’t even list an Email address in their Yellow Pages advertisements. In today’s world this could almost be called “Business suicide”.
If you are unfamiliar with the ‘net, that is still not a reason for not having an E-mail address to take requests in a written format for a job. You don’t have to have a website to have an E-mail address but you do have to have an E-mail address if you want your business to grow.
The other advantage is to being able to take job requests in writing to protect you legally. If something goes horribly wrong with a job, and you have the job request in writing, you then have legal proof of what the job request entailed.
Many people will write an E-mail but they won’t write a letter. In fact, I would recommend every acceptance of a quote for a job is confirmed by E-mail.
Constructing profits is showing Plumbing and construction contractors how to “link up” to make more profit and spend less hours doing it.
By constructing our own network web within the WWW we gain industry relevancy in the Search Engine algorithms which translates into more jobs from our Email and Websites and more profit for our various businesses.
Constructing profits in a business is the foundation of a sustainable business.
http://www.constructingprofits.com
Showing contractors how to make more money
~ working less hours!