Advertising @ Home

Shortly after the hurricanes tore up the Gulf Coast, I had opportunity to drive Interstate 10 through southern Texas. As I approached the Louisiana/Texas state line the devastation became more and more evident. Trees had been broken or uprooted, signs torn apart, and homes and business buildings invariably showed indications of damage ranging from superficial exterior damage up to complete destruction.

As I drove along, I got the feeling that nothing had escaped damage by the storm. Then, on the south side of the highway, I saw several very nice homes which showed no visible signs of damage. This was in distinct counterpoint to everything around them. At first, I thought to myself, “Those people sure were lucky.” As I kept looking at the homes, however, I became aware that I was looking at the sales models of a company that built homes on people’s lots.

There was plainly evident storm damage, right up to the edge of the buildings, but the buildings themselves appeared to be completely unscathed. With almost every home and business in the area showing damage by the storms, these three or four homes stood as excellent representatives of their company’s products.

My wife and I were making plans to retire to Florida. We were considering buying a piece of land and having a house built on it. As we looked at the homes on the sales lot, I said, “Write down that company’s name. We may want them to build our house.”

It’s a shame that it took a hurricane and caused so much devastation and disruption, but doesn’t that company have one of the best advertisements they could ever hope for? Their product proved itself to be a quality product, probably worth the investment.

When we buy a car, we either go on our own experiences or the experiences of others…or we are lead by advertisements which show the car performing improbable acts in improbable places. When we buy our favorite candy or beer or go to the same doctor over and over, it is because we are satisfied that it will do what we need and expect it to do.

Wouldn’t it be great if every product lived up to our expectations?

I have been in network marketing since the early 90’s, and on the internet since the late 90’s. I have bought my share of products relying on the claims and pitches designed to induce me to buy, often with subsequent disappointment. With time, I have learned to be a little more discriminating and knowledgeable, but it is still often difficult to separate the hype from fact, and reality from expectations.

You can imagine how interested and predisposed to buy I would be if the product I was looking at could PROVE that it lived up to the claims made for it! You can imagine how disappointed I am when that product fails to meet my expectations.

Again and again, I come in contact with people who are wary of becoming involved with network marketing or internet marketing because they, or someone they know (that’s called network marketing and it works both ways) has been burned in the past. It is so hard, and often simply impossible, to convert these people to a position of trust after the damage has been done.

Here’s network marketing (and it’s young cousin, internet marketing) in a nutshell. Make a real promise and deliver. Your customer will be satisfied, return for further purchases, and may tell their family, friends, and neighbors about how great your goods, services, or business opportunities are. Make false promises, or fail to deliver what is expected by the customer, and, not only will they NOT return to make future purchases, they WILL STILL tell family, friends, and neighbors about you and your business, and it will not be in flattering terms.

It is in the best interests of marketers, recruiters, and companies to provide factual, not fanciful, advertising together with products that deliver on the promise. This can help not only stop the loss of sales and downline members who leave due to unfulfilled expectations, but can also help upgrade the image of network marketers and internet marketers in the eyes of the general public as well.

The author is retired from the Army after 21 years of service. He has worked as an accountant, purchasing agent, optical lab manager, restaurant manager, instructor and long-haul, over-the-road truck driver. He has been a member of Mensa for several years, and has written and published poetry, essays, and articles on various subjects for the last 40 years. He has been an active internet marketer since 2000, and now makes his living online. He has blogs on the subjects of Internet Business and Marketing, Health and Weight Loss, and Real Estate Investing.

Tags: advertising, Internet, Marketing, network, network marketing, sales

Have you ever met with, or talked to a prospect that wasn’t ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980’s and 90’s wrote books that told you to move on to the next prospect who is ready to buy now, and not waste your time on those that aren’t ready yet.

Here’s the wrong assumption to make in that situation. You took the time and educated the prospect; they walked out, and you automatically think that they either bought from someone else, or they were just tire kicking. Wrong!!!

Why Prospect Shop Price Alone

Did you know that your prospects were conditioned by your industry to make price the overriding issue when looking for products and services? Whose fault is this? In my opinion, I would have to say that in most cases, it’s the fault of the vendors that are selling your product or service.

Why do I say this? Think about it…most prospects that call you have done most of their research regarding the type of product or service that you offer and are now ready to buy. The typical prospect makes 3 to 5 phone calls asking who can provide the best price, because they’ve already done the research and know what their needs are. What might you tell them? You might jump at the opportunity to gain a new client and say, “I’ll give you the best price, what did the other guy offer you?”

Have you ever wondered how to sell your products and services more on value than simply on the price?

Understanding The Educational Spectrum

Think of the Educational Spectrum as a horizontal line from left to right, with the letter “A” representing the far left hand side
of the spectrum and “Z” being the far right. Prospects jump on
the educational spectrum somewhere from A to Z. A is when the prospect first gets the idea that they have a need for what you have to offer. We call these “Future Buyers”. Z is when money changes hands and they acquire the goods. We call these “Now Buyers”.

Here’s a simple illustration of the Educational Spectrum. The key is to determine where your prospects are on this spectrum and help them move comfortably and consistently towards the right of the spectrum where they then become the “Now Buyers”.

“The Educational Spectrum”

A====D=========G=====J=======M=======P========S=======V======Z

A- Prospect firsts gets the idea to buy what you sell

Z- Money changes hands

A====D=========G=====J=======M=======P========S=======V======Z

Just like we know that having a baby takes 9 months, you have a good idea what the selling cycle is for your products. Whatever it is, you know it is fairly constant. So why rush the future buyers to buy when they are not ready? Why not use the selling cycle to your advantage?

Become The Logical Choice To Do Business With

Understanding the job of effective marketing will allow you to assist your prospects when you know that they are not ready to buy what you have to offer by providing marketing materials that are hit their hot-buttons and educate them in a systematic way until they are ready to buy.

This process should be systematic and automated, so that they receive industry significant information that helps them to make a quality decision. In other words, you can become the advocate for your industry that prospects look to for advice. When they become “Now Buyers”, where do you think they will go for their purchase? Good chance, it will be you!

Think of yourself as the fountain from whence all information flows when it comes to buying what you have sell.

It should not be important who your prospect buys from as long as you are committed to providing the best information and knowledge so they can make the best buying decision for themselves and their situation.

In the end, no one wants to feel like they made a bad decision to purchase your product or service, so it is important that you assist your prospects every step of the way as they are gaining confidence in doing business with you.

Tags: ads, advertiser, advertising, business, Marketing, sales, strategic marketing, tactical marketing

1. Settle On The Right Way Forward

The purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your’s and every one else’s time.

You must be enthusiastic about the product or service you are promoting. If you’re not why should the customer be?

Communicate with the customer on their level and talk about what they want from your offering. Its a simple enough way forward. But how often do you not hear this being done?

2. Start To Target Your Customers

Not all customers will buy your product or service. The skill is in targetting those who are more likely to. The end result is more sales and reduced costs for contacting them. Amongst customers there are good ones and bad ones.

The good ones are repeat buyers; those who have bought before and are happy to use their favorite supplier. Unfortunately, this type of customer is least likely to be swayed by advertisers lile yourselves and therefore hardest to win over.

Conversely, the bad customers are far more likely to respond to advertisers, including you, then move on to another advertiser, leaving you behind…and they always complain and want more and more for less and less.

You want more business…the right sort of business… the profitable sort. To be as exact as possible is very important.

Finding the best ones for you;
Apparently only the top 20% of potential customers are very profitable and the bottom 20% will lose you money.

Therefore, depending on where your company stands in relation to the above there are diferent strategies to use;

• If you are not currently selling to the top 20% then you could increase your market share of customers and make good profit. – concentrating on the top 20% means less customers need to be obtained.

• If you are already selling to the top 20% then any increase in customer numbers (market share) means less overall profitabilty

Finding repeat customers:
Apart from new customers, the obvious source of more sales is existing customers. This is often forgotten and the costs are small in comparison to getting new customers. Customers who have bought before are less likely to be wooed by competitors, as long as they are happy. Or should I say, kept happy.

Some budget should be set aside for existing customers and establishing or reinforcing some ‘Loyalty’ strategies or scheme. You know the sort..Discounts for existing customers and repeat purchasers.

3. Supply Customer Satisfaction

If you can convince your customers that they will be more satisfied than with your competitors then you will win. But to do that you need to know;

a) what satisfaction they want
b) how you can provide it and

c) how to tell them.

Customers are satisfied when all their needs are fulfilled. But it would be practically impossible to satisfy everyone’s needs in one communication…there will be so many. And mass marketing rarely hits on the most profitable segment.

That it why it is important to target specific groups who have similar needs with specific advertisement messages.

4. Identify Important Customer Groups

Large companies can afford to send out separate promotions to lots of different customer groups, addressing their specific needs exactly.

Smaller businesses can’t do this but there may be common needs amongst their customer groups, albeit not primary ones for all of them, but enough commonality to be effective for one promotional publication.

This one publication should wherever possible combine the customer groups and their satisfied needs into its structure (story). e.g. Combining the primary manufacturer customer group and secondary retail customer group, the producer and the seller.

5. Use People Who Can Make Things Happen

Identify those who can help you in your promotions.

• Directors of other companies who can recommend to departments within their control.

• Press release about your product/service
• Product/service review by recognized authority.
• Establish referral system (you pay a commission or similar for sales/work obtained)

Incentives for all your ‘helpers’ will vary and need to be judged carefully. But remember, your competitors will be doing the same and maybe to the same people you are dealing with. Its promotion after all, so bear that in mind.

6. Find Out How Much Your Customers Know About You

You need to find out from your prospective or new customers what they know about you. This can done through surveys and questionnaires (with incentives to complete). After all they might never have heard of you and are hardly likely to buy from you.

They may be misinformed and have the totally wrong impresion of what you do or supply. Sales promotions can’t be planned properly without this information.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com, providing strategies and advice for financial success, sales success and personal development success.

This article may be reproduced in its entirety provided the resource paragraph above is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

Tags: advertisement, customers, promotions, sales, salesperson

“Did you see that game last night?”

“How about all this rain we’ve been getting?”

“That’s a nice bowling trophy. I love bowling!”

Ever use one of those questions? Thought so. Who are you kidding with that crap? In the words of Jeffrey Gitomer, “All things being equal, people buy from friends. All things NOT being equal, people buy from friends.”

If people buy from people they like, one of your first goals should be to get your prospects to like you.

For a salesperson, this can be tough. People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

Point being, if you want to successfully establish rapport with your prospects, you’ll have to do it quickly, before they get the chance to assume you’re just like every other salesperson. Fortunately, there are 5 keys to help you get this friendship off to a quick start!

1. RelaxHave Fun!

It is your job to create an environment that is conducive to buying. Pointless, scripted, ice-breaking questions only create a cold selling environment. So relax and have a little bit of fun!

As soon as you meet your prospective customer, you will be evaluated. That evaluation will be determined not just by how you feel, but also how you make your prospect feel. The only way to put your prospect at ease is to be at ease yourself. If you’re uptight and contrived, your prospect will remain guarded and cold. If you are having fun, chances are your prospect will, too!

After all, people buy from people, and your job as a professional communicator (a.k.a. salesperson) is to make your customer comfortable enough to grab a Coke from your refrigerator.

2. Lighten Up, Laugh It Up

Nothing is more powerful than humor when it comes to building rapport quickly with your customer. Laughter is the spark that ignites interest and cordiality between you and your prospect; it’s hard to laugh with a person and not feel comfortable around them.

Some salespeople take their job too seriously, and are so focused on the sale that they forget to think about the customer. So, lighten up! If you make them laugh, they may buy from you!

3. Get to the Point

You got them on the phone, you secured an appointment, and you got them in your store now get to the point! State your objective and why they should care. Be careful not to use clich

Tags: Advertise, Don't, Guerilla, Marketing, People, Richard, sales, sell, selling, Skills, Smart, Tom, Training

You may use this article for reprint if it
remains unaltered and includes the author
information and resource box. – Isaiah Hull

Harvesting Leads from Yahoo Groups

If you own an internet business or you’re involved in an
affliate program and you’re having trouble getting traffic
to your website or gateway, consider Yahoo Groups as an
option to expand your visibility. You can sign up for
dozens of these groups tonight–some which have subscriber
bases of over 10,000 people–and then submit your ad to
them immediately.

Before you begin, you’ll need to determine what approach
you’re going to take for this. There are two ways to
generate traffic through Yahoo Groups: 1) by submitting
your ad to groups that are specifically looking for ADS;
or 2) by providing a free service, such as a business
advice article, a free ebook, or anything else you can
think of that might help someone in you shoes – and then
adding your resource box at the bottom, giving a link to
your website or product. I personally would suggest doing
both if you want to get the best results. There aren’t that
many groups that allow shameless promotions – and the ones
that do are generally saturated with them.

Your next step is to get a text-editor/writing program
that allows you to format your documents by characters-per-line
(I would suggest getting the free trial version of textpad- http://www.textpad.com).
Once you have this text-editor setup, type or copy-and-
paste your ad, article, or whatever else you’re going to
use into the text-editor and then format it for 55
characters-per-line (most submission forms require you
to use 55-60 characters-per-line; if you do not, they’ll
reject your submission out-right).

Once you have done this, you’ll want to sign up for a
Yahoo email account if you do not have one already. This
is free and you can do it easily by going to Yahoo.com
and filling in your information.

Next you’ll want to head to http://groups.yahoo.com ,
where you’ll find a directory of Yahoo Groups. You will
want to find groups that coincide with whatever product
or service you are selling. For instance, I sell marketing
and business-building tools. When I go to Yahoo Groups, I
go to Business & Finance and then to Marketing.

You should have a pretty good selection for whatever you
plan to market. There are hundreds of groups and–as I
mentioned earlier–some of them have over 10,000 members
currently. Sign up for as many of these groups as possible.

Just click on the group. Click to sign up – and then fill
in your information. Make sure you have all of the boxes
filled in and then submit the form. For most of the groups,
you will receive an email in your inbox immediately. Others
will take a few days.

Your next step is to read all of the new emails in your
inbox. Check out the rules list for all of the new groups
you just signed up for. Make sure your article, service,
or whatever you’re posting conforms to all of the rules.
Now go back to your groups. You should see a list of
groups you’re in with “Post” next to the group name.
Begin posting it to each individual group, making sure
you follow the rules. Also make sure it includes your
resource box.

Now you wait. The submission process can take a while.
Most posts have to be manually reviewed by group
editors/moderators, while others will go up immediately.
Sometimes you’ll receive a letter from the editor, saying
whether it was posted or rejected and sometimes you wont.
Once you start receving the submission responses, that
means people can now read your article or ad.

Congratulations – you just advertised to an ENORMOUS
group of targeted potential leads for no cost whatsoever.

Now sit back, relax, and watch the hits accumulate on
your website.

Isaiah Hull publishes Work At Home Right Now, a fresh and
informative newsletter about making money on the internet
and using proven methods to increase your site’s traffic
and profitability. If you’re looking for time-saving and
money-saving tools, as well as honest business advice,
come by and subscribe at http://www.workathomerightnow.net

Tags: advertisement, generation, hits, home business, inte, leads, Marketing, sales, traffic, work at home

The average employee corresponds to other companies via e-mail over ten times a day

Ten times a day is a rather frequently, especially when you look at it over the span of the whole company. Even a small company with 5 people, you are sending out fifty e-mails a day.

Now consider turning your email into a subtle marketing campaign. That is fifty potential advertisements a day, possibly more. Even if you are responding back and forth with the same people, each time they see the advertisement they are more likely to be interested. Think about how many times you see the same commercial on TV before you buy a product/service/etc.

So now the question is what can you do to turn your email into a marketing campaign.

The best way to go about it is to be as subtle as possible. People are very sensitive to spam now days, and if you make an e-mail full of images and HTML they are likely to be turned off quickly.

My best recommendation is to use your signature, insert links to pages of your site where you have affiliate links, services, products, etc for sale. That way every time they read your e-mail they are likely to see them.

However – this is not a new idea, and you may already be doing this. There is a twist, and that is how you are labeling your links and additional text that you can put with it.

Instead of just putting “Joes Plumbing” and linking it to your website, think of some aspect of your website that would interest people into going. Change the link to “Why pay a plumber to do a five minute job?” and link to your page where you have some basic how-to’s.

Further, you can add additional text to help increase the interest of every person who reads your e-mail. Every week put a different quote in the signature below your link, taken from an interesting part of your website.

For example –

Why pay a plumber to do a five minute job?

Tags: Advertise, business, clients, email, free, increase, Internet, Marketing, sales, success

As a local business owner you wear many hats and you have countless responsibilities. Consequently you’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business.

Once an awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not only can it generate targeted traffic in your area, but the listing is FREE. And here is another reason why you need to jump on this, it doesn’t matter if you have a web site or not, you still qualify for the free listing.

Why would you want a free business listing with Google and Yahoo?

Because they are the two largest search resources online, and account for approximately 78% of the total search results. But even more important is the fact that your customers are searching for local products and services online in greater numbers. In some surveys it is suggest that as much as 25% of all Internet searches are local in nature.

Your customers are turning away from the cumbersome yellow pages. Instead their utilizing the content rich resources of the Internet. You have to ask yourself – if you competitors are listed and you are not, when a prospect searches online which business will most likely end up with a new customer?

How hard is it to list your business?

It can be done in less then an hour. Below are the two locations:

Local Business Center – https://www.google.com/local/add/login?hl=en-US&gl=US

Yahoo Local – http://local.yahoo.com/ (Click on the “Add/Edit a Business ” link at the bottom of the page)

The Benefits of a Local Listing

Besides the excellent exposure, you get to list important details about your business, including:

In addition to company details, Google and Yahoo both provide an interactive map for locating your business. I’m sure most of you have utilized the mapping service of either of these search engines and know how convenient it makes finding a business. Not only can customers find out who you are, but they also can pinpoint where you are.

As I mentioned, neither of these services require a web site, but when you combine your listing with a link to a killer web site you are in position to do so serious customer conversion. For those lacking a web site, Yahoo offers a free 5 page site. It allows you to get a basic web presence until you get the real thing up and running.

At this point few businesses are cashing in on local Internet marketing. For those that are the results show a higher ROI, and an improved customer conversion rate.

The future of your local business will depend on how effective you are in reaching your customers online. Getting a free listing on Google and Yahoo Local is an excellent start.

Fred Waters is co-founder of the Local Online Marketing Association, where you
can get the FREE 54-page e-book, The Indispensable
Guide to Local Online Marketing.

Tags: Advertise, business, engines, Internet, leads, local, Marketing, online, sales, search, small

Teleseminars are a great way to prospect, sell, stay in touch with current customers and clients, build your list, and so much more. Here are just some of the ways you can use teleseminars to boost your business!

Introduce a new product or service:

Product launches are one of the most common ways to use teleseminars. This is a great way to explain all about what your product can do and how it can help your customers. This is especially useful for informational products, because the teleseminar can be mostly high impact content, with only a little bit of selling. There is no way in one hour to tell everything in a book, or even an ebook, so you can give as much as possible to the audience and still leave them wanting more.

If you are in a service industry and have a new service, you can give a teleseminar on it to introduce it to your current and prospective customers. If you are a mortgage broker and there is a new First Time Buyer program, use a teleseminar to explain it to all of your prospects at once. You can even have a question and answer time if you want to get them really excited.

Re-Launch a product or service:

If you have a product or service that hasn’t been getting enough attention lately, re-launch it. Add a bonus or two or limited time offer and do a teleseminar to highlight this month’s special. One of the things you can do with a re-launch is have a couple of happy customers as guest speakers. Since they have already had time to use what you have to offer, they can give your prospects some good information from a customer point of view.

Teach your customers how to use your product or service:

Most products and services are not completely self explanatory. Having a teleseminar to tell all about special features or extra services you provide allows them to get the most out of your product or service. Not only is does this make for great customer relations, but it is unusual enough to get your customers talking to their friends about how wonderful you are. You can even ask for referrals during the teleseminar.

Establish yourself as the Expert:

Have someone interview you about your product or service during the teleseminar. This is a great way to establish yourself as an expert in your field. Who gets interviewed? Stars, celebrities, Nobel Prize winners. In other words, Experts. People we want to listen to.

Build Rapport:

People buy from people they know, like, and trust. Tell your audience a little bit about how you came to be a lion tamer, or a teacher, or an insurance agent. Don’t just try to sell them something. Let them get to know you from the comfort of their own living room. Give them something before you ask for something back.

Tell the embarrassing story about when you got your 4X4 stuck in the mud and a Volkswagen Beetle pulled you out. Then when you tell about the towing service you created called “Beetle’s Towing” they will laugh with you, and think about you when they get stuck, too.

Informative Prospecting:

If you are in a service industry, you can help people understand your field of expertise. A real estate agent might hold a teleseminar on buying investment property. You could talk about the tax breaks, appreciation, and having professional management so you don’t have to get up in the middle of the night to deal with tenants. You can also talk about some of the ways deals can go bad if you don’t have a licensed agent involved, like buying a building without checking what other liens might be held against the property. Give as much information as possible, while showing why it is a good idea to have an expert help you at the same time.

You can do the same thing with a product. Don’t just tell how great your product is, though. Tel all about the problems your product is designed to deal with, and some possible solutions. Then tell how your product provides the most solutions at a reasonable price.

Preview calls:

A preview call is a call advertising a later, larger event. It is usually free, thought you can also have a paid preview call. For this type of teleseminar you want to give as much good information as possible, If you are previewing a weekend event, you can’t possibly give everything you are going to cover in one hour. So choose a few topics and give some great information, then tell them about the upcoming event. Don’t make this an infomercial about how great the event will be- show them how great it will be by giving them a great call.

One of my products is the Teleseminar Nuts and Bolts classes, where we teach people how to do al of the back-end, technical side of teleseminars. So my preview teleseminars will be answering the ten biggest questions my listeners have about the problems that can happen while planning and creating a teleseminar. I might tell them three ways out of ten to use autoresponders. I’ll talk for two minutes about the different kinds of websites you might have, then just mention we take an hour in class to go over them in detail. So I give as much as time allows, then let them know there is much more that I go over in class. I don’t need to tell them to take the class. If they have found my 3 out of 10 tips useful, they will want the other 7.

Make an FAQ or whole new product:

One of my mentors said, “If you hear the same question three times, it’s time to make a product for it.” So while you are telling people all about your great products and services, you can be recording them, too. When your teleseminar is done, you can have the recording transcribed, and now you have an FAQ sheet you can use as a bonus to anyone who buys from you. You can put the recording on your website so people can listen to it. Have them give you’re their email and name in order to get access to it and now you have a mailing list.

Mix and Match:

Many teleseminars can use several of these ideas. You can launch a product, build rapport, and have an interviewer asking you all the right questions to make you look good. You can find out what your customers most want to know and tell it to them on a Customer Service call, then tape it and put it on your website. The possibilities are endless.

So think of three ways your might build your business with Teleseminars. Which one are you going to try first?

Tania Baildon is a Personal Coach and Teleseminar Leader. Her coaching specialties are life changes and growth, and small business creation and promotion. One of the most important things Tania brings to her coaching is the ability to break people out of their own thinking habits and brainstorm new possibilities.

Coaching: http://www.extraordinary101.com
Tania also does professional teleseminar interviews and teaches tele-classes. She and her husband Michael are the Teleseminar Techs and creators of The Teleseminar Nuts and Bolts series of tele-classes.

Teleseminars: http://www.teleseminartechs.com

Tags: Advertise, customer service, Marketing, prospecting, rapport, sales, secrets, teleseminar, viral marketing

High search engine ranks and listings can brand your website and drive a high awareness of your site. When search engine listings are within the first three, consumers are able to recall those sites at least 50% of the time. Banner ads and titles are usually ignored and avoided like the plague.

In the years before the Internet explosion, businesses had to identify a market and craft their messages in such a way as to target those markets. They used mass medio to deliver these messages, hoping that the right person will read them and buy.

Now things have changed. People are searching on the Internet for products, goods, and services. They are actively pursuing these online.
When keywords are typed in that are relevant to your business, then these people are sent to your website. These are highly qualified leads, with a high conversion and response rate.

Now the next step is to offer valuable web content. There is a saying, “content is king” and this is very true. People go to a website for the content. Your site has to be usable and it has to excite the user. You have to be able to balance usability and visibility of your website.

You could have a perfect site with great content, but you must take care to make sure it can be found. Or you could be ranked number one on all of the major search engines, but when people get to your site, there is nothing useful on your site.

Having useful web content and being visible go hand in hand. Using SEO as part of yoru overall brand and Internet marketing strategy will position you at the higher rankings of your industry.

Enigma Valdez is an internet marketer dedicated to helping businesses grow and succeed. You can access his sites at

http://resultsbasedmarketing.blogspot.com/

http://sevenfigurecopywriter.blogspot.com/

Tags: Advertise, advertising, business, content, Internet, market, Marketing, online, sales, sea, SEO, web

If you are looking to improve your marketing results, then you need to follow these quick & easy guidelines.

1. Know your consumer. You just cannot market to a market that you do not know. You have to get to know your market as if it were a person. What motivates that “person” to buy your product? How old is the average person buying from you? What gender are they? Where do they live? What kinds of jobs do they have and what is their income? The more you know about your market, the more you are able to target your message effectively.

2. You need to have the right timing to market effectively. You can have a great marketing message, but your market will not be interested if it does not reach them at the right time. Think about certain times of the year that your product or service can be advertised aggressively. Holidays such as Christmas, Fourth of July, and Easter could be exploited to increase revenue for your business.

3. You have to have the right offer. In direct response marketing, the experts say that only 20% of your results are based on your creativity. Then, 40% is dependant on your offer, and the last 40% is dependant on your list. With this in mind, you have to test your offers. You have to find the right offer that will beat all your other offers, and then turn around and test it again. You need to TEST, TEST, TEST, TEST, and then TEST again. In addition, after it is all done and over with, you need to start all over again, with your testing. In this way, you will be testing and refining your results for the better on a continual basis.

4. It is all about your communication and message. If you know your market well enough, you will be able to use that knowledge to create a message that hits them in the core. Your message will resonate with their hearts. It will address their needs and your service or product will differentiate you from your competitors. Be sure that you stress benefits over features. All too often, advertisers are hung up on the features, and leave prospects wondering what the benefits are. Do not assume that your prospect will already know the benefits. You have to spell them out for the market.

So there you have it. With these simple power-strategies, you will be able to approach your next marketing campaign aggressively. By knowing your market, you will ensure that you reach them at the right time. The right time means that it is the time when they are ready to buy from you. By experimenting with your offers and testing them on a regular basis, you will be able to find the most productive offer.

Enigma Valdez is an internet marketer dedicated to helping businesses grow and succeed. You can access his sites at

http://resultsbasedmarketing.blogspot.com/

http://sevenfigurecopywriter.blogspot.com/

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